Katie Bailey
OMAC changes membership structure
The new tiered format is designed to broaden the scope of the org’s membership base.
Spotted! Rona hits the bench
The Canadian retailer is supporting the Leafs’ playoff push with an OOH execution that puts commuters on the team. (free content)
Globe votes for new political newsletter
The daily newspaper has launched a new email-based publication with exclusive and geo-targeted ad opps.
MediaCom lands Yum! Restaurants Canada biz
The agency is the new MAOR for the QSR co’s $25 million media business.
L’Oreal Paris celebrates Voluminous with vloggers
The Canadian arm of the cosmetics co has launched a YouTube contest targeting influential video mavens in celebration of its flagship mascara’s 20th year.
The New York Times debuts digi sub model in Canada
Following months of speculation, the newspaper beta-launched its new paywall in Canada Thursday.
Shaw Direct adds online VOD
The mediaco starts putting its content to work with the launch of an online TV and movie library.
The CTC puts Canada on the map
A new display ad strategy from the Canadian Tourism Commission melds Google Maps and Street View with rich media.
St. Joseph Media acquires Torontoist.com
The Toronto-based publisher will handle ad sales for the well-known blog.
Newad adds 750 new boards
The mediaco has inked agreements with 150 new establishments across Canada.
Danone gets messy with Splatalot
The CPG company will promote its new tween-targeted yogurt via an integration with the game show.
HGTV digs up new spring programming
The Shaw Media channel debuts three new shows, with Canadian DIY celebs Mike Holmes and Gail Vaz-Oxlade each getting a new vehicle.
Canadians still lead in online engagement: ComScore
The measurement co’s annual Canadian Digital Year in Review reveals a snapshot of Canadians in 2010 and predicts the digi trends of 2011.
COMB embarks on TTC study
The measurement company will be studying the effectiveness of Onestop’s media in Toronto’s subway stations.
Corona looks to turn Canadians into limeys
The Molson-distributed brand is giving away a million limes to remind Canadians that its cerveza isn’t just for summer.
