Katie Bailey
Rolf C. Hagen launches first national campaign
The pet food brand is promoting its Nutrience brand as, essentially, health food for cats and dogs with a multimedia campaign.
The Media Merchants expands into billboard land
The OOH media co lands its first billboard at the corner of Granville and Robson in Vancouver.
Five minutes, 5 things with 3D whiz James Stewart
A video interview with the Geneva Films director and producer on how 3D is being integrated into the world of advertising.
ZenithOptimedia launches Performics in Canada
The digital performance marketing company, acquired from Google in 2008, will operate as a separate unit within ZenithOptimedia Digital.
Five minutes, 5 things with Barry Salzman
A video interview with Google’s managing director of media and platforms (Americas).
GE, Loblaw sign on to Top Chef Canada
Details of the integrations include featured GE Monogram appliances and in-store shopping missions at Loblaw locations. (Updated)
Onestop joins COMB
The OOH company’s network of subway station digi boards will now be audited annually by the measurement bureau.
Five minutes, 5 things with Miles Nadal
The CEO of MDC Partners sits down with MiC for a five-minute chat on media and marketing today.
Golden Globes win the week: BBM Canada, Jan 10 to 16
Ricky Gervais’ controversial performance during the Jan. 16 broadcast helps CTV capture #1.
Yahoo! Shines on
The website has brought Yahoo!’s US ‘Shine’ channel to Canada, featuring original Canadian content and opps to reach Yahoo!’s female demo.
Don’t worry Leafs fans, Visa feels your pain
The credit card company’s ‘Hockey Love Hurts’ program rewards Canadians for their sometimes fruitless NHL team devotion with retail partner prizing.
Young Canadians more likely to share ads: ICA
Kicking off Ad Week, the Institute of Communication Agencies’ study also indicates that TV remains the most influential ad medium.
Financial Post invests in new app
IBM is the exclusive advertising partner as Postmedia continues its iPad expansion strategy.
Cossette wins Le Massif business
The Montreal office of the agency is the new AOR (including media) for the Quebec mountain resort and its ambitious development project.
CTV joins royal watchers with TheRoyals.ca
The network sets up a one-stop shop to count the remaining 100 days until William and Kate’s wedding.
