Loukia Papadopoulos
Articles by Loukia Papadopoulos
Jed Schneiderman joins zero-party data company Jebbit
The media and tech vet will lead operations in Canada and drive pick-up for its quiz platform.
Adidas merges virtual and physical worlds for Ozworld
MediaCom used everything from custom Fortnite maps to Snapchat filters to 3D billboards for a Canadian execution of a metaverse-friendly campaign.
How does context impact the attention an ad gets?
IAS and Tobii did an eye-tracking study to see how in-context ads performed on attention, brand favourability and purchase intent.
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