Melita Kuburas
Soccer Draw: CIBC, Yahoo!, Umbro get in the game
CIBC is bolstering its sponsorship of CBC’s TV coverage of the FIFA World Cup by going mobile, Yahoo! builds a digital home for its soccer content and Umbro Canada launches a soccer newsletter.
FedEx delivers at the top: Media Monitors radio rankings, May 10 to 16, 2010
Hydro-Quebec moves up four spots to fourth place in this week’s Montreal radio ad buy rankings.
W Network designs new series with Ty Pennington
Interior design amateurs will have 48 hours to duel it out in a new show, Inside the Box with Ty Pennington, which is looking for a sponsor.
Juicy Couture targets fashion-conscious
The LA clothing and accessories brand is opening its first Canadian store in Toronto this week, and the print, digital and OOH media plan is about dressing up its branding message, explains a media planner.
eBay Canada shops and shares
A ‘Brilliant Buyers’ campaign asks eBay consumers to tell the story of their favourite buy with the aim of increasing participation in new categories among its loyal shoppers.
ING Direct asks: what is value?
A new downtown location acts as an invite for passersby to go online and nominate local businesses who offer great value – Toronto’s Ms. Lube and Curbside Cycle are featured thus far.
CMA Awards panel announced
The Canadian Marketing Association made its first call for entries to the 2010 Awards competition, accompanied with the names of the senior judging panel responsible for choosing the winners.
RMB to disband this summer
A new, radio-only association will form to accommodate both the functions of the Radio Marketing Bureau and those previously handled by the now-defunct Canadian Association of Broadcasters.
Sex and the City and the treadmill
Extreme Fitness partners with Warner Brothers for High Heel Bootcamp, a workout routine designed after the four iconic characters.
PartyPoker.net woos with Aston Martin, Ferrari
The online gaming site is targeting men with a new ‘Drive the Dream’ promotion through a TV buy, OOH executions and a sponsored print pullout with the Toronto Sun.
ABC expands digi, buyers committees
The Audit Bureau of Circulations buyers’ and digital advisory committees add 11 new committee members, including Lynette Whiley of Mindshare and Jennifer Holgate of SMG.
Survivor still a ratings hero
American Idol results show edges closer to the top, however remains in second place with 2.7 million viewers.
Slice unleashes bridezilla on TO
Canwest is celebrating its wedding-themed programming by sending out a pink limo and attractive bridal party to engage Torontonians this week, also promoting a honeymoon contest to Cuba.
Tourism ‘cheaters’ storm Toronto and Montreal
Perceived rivals Tourism Toronto and Tourisme Montréal have ‘reconciled’ to launch a cheeky new campaign featuring ‘mobile hotel rooms’ – that also double as confessional booths – for urbanites in need of immediate absolution.
Tim Hortons rises to the top: Media Monitors radio rankings, May 3 to 9, 2010
The Government of Quebec holds on to the top spot in Montreal.
