Melita Kuburas
Big Brother 12 still in the house with 1.8 million
In second place is CTV’s Big Bang Theory with 1.6 million viewers.
Canadian biz execs so-so on social: Leger
The public sector values social media more highly than private as a means of public engagement, according to a Leger marketing poll, but 21% of ad execs say it’s a trend with an expiry date.
Second Cup’s toasty in Scott Pilgrim vs. the World
Canadian brands don’t often get the star treatment in Hollywood flicks, but the Toronto-set Scott Pilgrim vs. The World is changing the integration game.
Plaid magazine to print in style
A Toronto-based online fashion and culture magazine is making the move to print one copy at a time.
Digital OOH spend ‘last-minute and erratic’: Adcentricity
In a Q2 report reviewing the digital OOH industry, Adcentricity explains which categories have boosted or decreased their spending, and which venues are most popular.
The Home Depot reaches the top: Media Monitors radio rankings, Aug. 2 to 8, 2010
AlarmForce is back on top in the Montreal market.
Noise Digital adds four account and media planners
Gaining new Johnson & Johnson brand accounts contributed to the expansion, explains Noise Digital managing partner Mark Nishiguchi, as well as big plans for a new Nature’s Path campaign.
New digi-mag targets condo owners
Former St. Joseph Media creative Brian Rushton Phillips is launching his own digital magazine targeting condo owners and investors.
Levi’s Curve ID: Not all butts are created equal
The brand is launching a virtual fitting room to educate consumers about the new Levi Strauss ‘fit science.’
Spotted! Kellogg’s gives commuters a fibre fix
A sampling campaign and Metro cover execution in four major markets was unleashed for the launch of a new granola bar.
Global Reality spies on Big Brother house
A televised live feed will show viewers what goes on ‘After Dark’ in a new Big Brother 12 spinoff airing seven days a week.
VEVO expands client base in Canada
CTV’s Much MTV Group sales team and a VEVO exec discuss the future of music video brand partnerships as 13 brands sign advertising deals.
Cadbury paints fair trade picture
A puzzle-mural billboard campaign and social media barter system are promoting the product’s new sustainability mandate.
Umbro donates soccer balls, supports digi expansion
A donation campaign with Kickballs for Kids also guarantees traffic to Umbro Canada’s new social media properties, the brand’s marketing manager explains.
Big Brother takes back top spot
The show is unbeatable in the ratings three nights of the week, but CTV’s Two and a Half Men on Monday nights inches closer to the top.
