Terry Poulton
Canwest signs Winter Olympics deal
In what its president calls ‘the largest sponsorship commitment in our history,’ the communications biggie will be the Games’ official regional newspaper publisher.
Acreage Life taps Canadian Primedia for national sales
The lifestyle and general interest magazine is pitched to 75,000 upscale readers in Central and Western Canada.
Citytv orders more Murdoch Mysteries
When Yannick Bisson took over the title role, the Victorian-era crime series increased its audience by 70%.
Biodegradable OOH ad vinyl arrives in Canada
Astral Media Outdoor is now offering Canadian advertisers vinyl that disintegrates completely within five years and leaves no hazardous byproduct behind.
Newad beefs up client services
Shawn Chance has left Consumer Impact Marketing to take on the new position of manager of client servicing and event marketing for central Canada.
Astral Media Radio signs Hilton
Not Paris, but notorious online gossip columnist Perez – touted as the first star created on the Internet to transition to radio.
VisionTV celebrates Israel’s 60th
Inventory is still available for marketers who want to get in on a week of themed programming beginning May 5.
CTV hypes Grey’s return
Sporting hospital scrubs, street teams will fan out in Toronto and Vancouver tomorrow morning to hand out T-shirts emblazoned with ‘I Love McDreamy’ and ‘I Love McSteamy.’
Aegis CEO David Verklin resigns
But Bruce Claassen tells MiC that the changing of the guard at Aegis Media Americas will have no impact on Canadian operations.
What to do when worried Canadians start spending less
Bensimon Byrne’s just-released Consumerology Report says 57% of us are limiting our spending. But, advises Jack Bensimon, that’s no reason marketers should cut back on advertising.
News giants celebrate nuptials
Nothing succeeds like excess, or at least that’s what newly minted Thomson Reuters must have been thinking when it decided to dominate nearly all the jumbo outdoor screens in Times Square for much of its launch day.
Glowing tax reminders hit downtown T.O.
As the deadline for filing income taxes looms, software provider Intuit Canada is doing its best to help filers keep on the right side of RevCan.
Animated posters hit Montreal’s transit
Luminous Media, which produced the first-ever electroluminescent billboard campaign, is now working its magic on behalf of Pontiac’s Vibe with transit and subway ads, full-size billboards and more.
GM chooses ‘telescopic’ TV ads
To communicate the benefits of its Optimum pre-owned vehicles, the carco is leveraging etc.tv‘s click-into-long-form-ad technology.
Global, NBC say ‘deal!’ to new Mandel series
Tentatively dubbed Howie Do It, the unscripted comedy is set for simulcast in the ’08/’09 season, and the popular host of Deal or No Deal will both star and produce.
