Terry Poulton
Clear Channel, OBN to observe Earth Hour
March 29 promises to be a dark day in Toronto and around the globe – but in a good way.
IAB to enforce Ts+Cs with online publishers
The terms and conditions mandated five months ago are going into force tomorrow.
Notes from the Mediascape: Geico gecko runs off to zoo
In the latest example of a brand spokescritter using its star power outside the (TV) box, the lovable cockney amphibian is drawing attention to wildlife conservation.
Genesis-Vizeum wins Suzuki Canada account
Re-win is actually more like it, as Genesis was the carco’s media AOR about a decade ago.
Digital ad net rolling out in convenience stores
Down south, nearly 430 million sets of eyeballs per year are set to be reached at 1,200 locations – and the initiative will hit Canada by the end of this year.
Teens not so cyber-obsessed after all – but they’re more social than oldsters
Two new studies say adults are spending a weekly average of six more hours on the Internet than teenagers do. But it’s the youngsters’ passion for participating in online social media that’s putting a gleam in the eyes of international marketers.
Telus Mobility tops among radio advertisers: Media Monitors – Feb. 18-24, 2008
Climbing a dozen spots this week, the wireless carrier scored #1 status.
MBS taps McVeigh to head Rogers team
Formerly at Cossette, M2 Universal and Optimedia, Kris McVeigh also has a background in packaged goods, automotive, banking and telco.
Montreal city hall opts for net-vertising
While undergoing a lengthy renovation, the edifice is cladding its venerable self in giant, ad-festooned nets.
Country Style piggybacking on roll-up-the-rim contests
In a cheeky move that might be deemed promo piracy, the coffee chain is inviting disappointed drinkers to bring in their ‘Sorry Try Again’ tabs from competitors for a free cuppa joe.
‘Immersive’ windows at The Bay a first for Canada
Consumers passing by the downtown Toronto store are triggering action and sounds on six giant ads.
Internet usage boosts radio value: report
Advertisers who use radio to drive listeners to their websites dramatically improve purchase intent, according to a report commissioned by the Radio Marketing Bureau.
T-Shirt-TV arrives in Canada
Mounted on the torsos of walking, talking brand ambassadors, these ultimate flat-screen televisions have been worn in the US on behalf of Chase Bank, the NBA and other big marketers for the past four years.
January web rankings released by comScore
Google sites ranked as the top-visited property in Canada for the first time last month.
NBC’s 52-week sked a template for the future?
Canadian media strategists weigh in on the pros and cons of unveiling a year’s programming in one fell swoop.
