Terry Poulton
IAB releases two ‘industry milestones’
The timely reports address both measurement of ad impressions on rich Internet applications and how best to deliver brand messages to online gamers.
Fashion partnering with Eaton Centre to celebrate 30th
The little Toronto Life supplement that grew into a glossy monthly is partying hearty and offering its fans a $30,000 shopping spree.
Fighting car thieves with graffiti and graphic images
Adding power-of-suggestion images to a bait car campaign is aimed at making crooks think about consequences.
ConAgra combining snacks and music
The deal: buy snack packs, download free tunes from Puretracks.
Elevator-tising goes 360
Ride the right lift and you’re suddenly in Europe, thanks to a new Telus campaign.
Limo adventures tease upcoming Guinness campaign
Before the brand unveils its hush-hush Halloween initiative, it’s offering rides to Toronto drinkers.
Canadians embracing social networks
Nearly four in ten have visited them, and three in ten have posted personal profiles.
Pizza Pizza celebrating 40th with rich media toppings
It’s also going all out for National Pizza Month.
Taxi bows cheese campaign; Mroueh says adieu
The multi-faceted initiative is a fresh brand strategy for dairy farmers. Meanwhile, Taxi’s chief creative officer for English Canada has resigned.
Canadian-made Dove self-esteem initiatives begin global rollout
The new viral films and interactive tools will be introduced in Toronto today at the first Dove Self-Esteem Fund Summit.
New-look National Post bows today
With ‘Turning Heads. Opening Minds’ as its motto, the paper has revamped its design and renewed its pledge to be exceptionally advertiser-friendly.
Enhanced suite of media measurement services launches
More than 15,000 publishers, with several million web media assets, have joined the free program to date.
Shoe-shiners and semi-nude mannequins visiting Canadian cities
The experiential campaign is spotlighting Rockport’s new ‘adidas-powered’ shoes.
Tourism Toronto campaign targeting UK and Mexico
Well-heeled international shoppers are being invited to spend their holidays here.
Sobey’s intros nutritious Disney products for small fry
Co-branded as ‘Compliments Junior Disney,’ the line includes nearly 100 new food options.
