Terry Poulton
A world without milk?
In an evocative campaign created by Taxi Montreal, Canada’s dairy farmers are getting tough about not being taken for granted.
Molson sponsoring responsible drinking campaign on campus
It’s the second time around for the brewco, but the first for a highly interactive component.
Big cheese campaign debuts in Quebec
Cossette’s droll strategy for provincial milk producers connects the dots between Quebec’s cheeses and its citizens.
And now. . . grocery rage?
DDB got goofy in TV spots for a BC-based grocery chain – while seriously revamping its signage and flyer strategies.
Neo Advertising adds 300 digital screens
And in November, there will be an additional 500 in its food court network.
Wrigley promos whitening gum in tanning salons
Toasty pelts and gleaming choppers just sort of go together, no?
Testing now underway for Canadian Tire’s ‘revolutionary’ new banking product
Folks in Calgary and two Ontario cities are now seeing a powerful pitch for an account that significantly cuts interest fees.
Bell bows two boffo promos
One is a year-long download deal to raise Olympic funds. The other is a contest whose winner will be flown to Russia for the launch of the telco’s new satellite.
PSA blitz hitting Toronto today
Downtown Partners and OMD are going all out to draw attention to Car-Free Day.
Mini promotes fun driving with fun campaign
We’re talking fake classified ads. Night projections depicting the dreams of wannabe competitors. There’s even a strategy for wiggling out of speeding tickets.
Roots intros ‘green’ interactive window
Everyone who joins Roots’ Insider email list can get a carbon credit.
If a picture’s worth a thousand words. . .
Then a billboard that illuminates several pix sequentially – like the ones now on campus for Arush – should be boffo.
Domination campaign bows for snack bar
Toronto’s Skywalk is being inundated with signage for and sampling of Hop & Go!, which is also all over TVA’s airwaves.
Product placement monitoring now available in Canada
Nielsen doesn’t have a Canadian-based service yet, but its US arm will work with clients here.
Cupid trying pizzavertising
No need for arrows when there’s Lavalife pizza boxes at the door.
