Terry Poulton
A soundtrack for . . . a book?
Yes. That’s the wrinkle Penguin came up with for the launch of Will Ferguson’s latest.
IT Lounge to showcase new products during TIFF
Getting free exposure to influential eyeballs was so successful at last year’s filmfest that the venture is now poised for take two.
Media Experts lands Best Buy/Future Shop account
They’re taking over from The Media Company/MBS, which had to resign last month due to client conflict.
Taxi Canada launches new service, rejigs top brass
Taxi Content bows today to discover and exploit new and emerging media opps for clients in Canada and the US.
Siemens intros tomorrow’s streetcar
In a bold move for a client it won earlier this month, Publicis is whetting Torontonians’ appetite for a vehicle they may, or may not, get to ride in 2012.
New combo vodka/energy drink rolling out
Positioned as the sexiest vodka cooler so far, Mojo is headed for the dance floor assisted by instore, urban outdoor and online club kid media.
Vision Media sidewalk campaign right on the money
Bigger isn’t always better for promos. This one’s modest but precisely pinpointed.
Zoom Media bows molded billboards
And they’re deadringers for real-life jeans-clad derrieres.
Holiday Inn & CFL debut promo-game
The ‘Look Again Challenge’ gives fans a chance to test their coaching skills and how far they can (virtually) toss a football inside a hotel.
Corus bringing Cosmo TV to Canada
The Toronto company is partnering with Hearst to morph the world’s top-selling young women’s magazine into television early next year.
Hanes kicks off fall shopping season with instant win game
Three $25,000 grand prizes are up for grabs in the ‘Cash-for-Comfort’ contest.
Scotiabank bows celeb-for-a-day contest
To promote its Scene movie discount/credit card, the banking biggie will give three winners, and their posses, the full star treatment.
Nintendo role in 5th Grader spearheaded by Starcom
Here’s the skinny on how Nintendo’s Big Brain Academy ended up in Are You Smarter Than a Canadian 5th Grader?
Fokus Media now largest on-campus digital signage network in Canada
Recent additions in Montreal and Atlantic Canada mean the Montreal company’s screens will be seen by half a million students.
Score scores Team Canada and Team USA b-ball broadcasts
Exclusively in Canada, the net will air the 2007 FIBA Americas Championship of Basketball as Team Canada battles for a place at the 2008 Olympic Games.
