Terry Poulton
ING Direct putting its money where its spokes-mouth is
You know how ‘that Dutch guy’ is always telling Canadians to save their money? Well, orange-clad street teams will help Torontonians do just that tomorrow.
LCBO hooks up with the Governator
What better way could there be to spotlight an upcoming promotion for California wine?
Lavalife launches site for boomers
The popular online dating site has evidently discovered that life after youth actually exists.
Bell celebrates Gordon’s birthday with cake, free call deals
The phoneco is pretty sure it’s making history by throwing a birthday bash for its spokes-beaver.
Diversity recruitment campaign in the wings
Toronto agency Partners and Edell will develop a major campaign to promote the hiring of skilled immigrants.
CTV bows pirate show with $10,000 treasure
To tout the debut of Pirate Master, Captain’s Log this week, the net just launched an online contest. And we’re not talking doubloons here, me hearties.
Solar-powered ad panels debut
Being green just got easier for marketers interested in demonstrating environmental leadership.
Heavy.com, Mediaedge:cia ink deal with Molson
First up to access the edgy broadband net’s largely male demo is, what else, a mega-beerco.
CanWest to maximize sponsorship of NASCAR racer
The net’s plans for Pierre Bourque add up to a how-to guide for making the most out of a celeb acquisition.
Clear Channel to bow interactive tour in malls, office towers
And they’re touting the Oh!Zone as the fulfillment of many a marketer’s demand for ‘real ROI delivered in a cost-effective, turnkey package.’
Ontario’s wineries trying CGC
Photo buffs are being invited to help showcase the beauty of the province’s wine region.
And the winner is . . .
Toronto will soon be festooned with images of the victorious concept in Astral Media Outdoor’s second annual ‘My Toronto’ design competition.
Revamped FemmeWeb.com adds virtual clothing try-ons, plus trend blog
Advertiser-friendly Branchez-vous, Quebec’s largest indy portal, already gets over 500,000 unique visitors per month; now it’s trying for more.
Canada’s first personalized weather service to launch
Wondering what to pack for that upcoming trip to the cottage or wherever? You’ll soon be able to check out the temp on ‘Forecast 4 Me.’
Billboard goes for shock value
DraftFCB puts the sun to work to create a wake-up call regarding global warming.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
