Terry Poulton
ZiGsters conjure up ghost, invade blogosphere
The haunted house may be a stunt. But there’s nothing phony about the mushrooming media value.
Product placement in books – a concept whose time has come?
MiC brings you a few views on connecting with today’s readers – and letting non-literary marketers in on the action, as Random House is doing with its new e-lounge.
MiC‘s K-I-S-S Pick: cyber lullabies
To promote the launch of a new Huggies infant diaper, Mindshare found a way of engaging new mums while they’re engaged with their new babies.
Wal-Mart Canada to retain current AORs, not follow US lead
Wal-Mart USA might be switching AORs for its $570-mil account, but its Canadian counterpart plans to stand pat.
Ikea leverages big 3-0 with presence on weathernetwork.com
To almost literally drive traffic to its clients’ stores across Canada, Mindshare concocted a way for Ikea locations to pop up on the Weather Net’s online maps.
Product placements within ads may be catching on
There was a ‘hey, why don’t we…’ moment when a rock radio station in Oshawa, Ont. was concocting its latest billboard campaign.
P&G chooses gyms as venue for intro of Always Clean
Fitness-minded femmes are being offered new cleansing product dispensed in their gym washrooms.
Above-average gain for media as marketing budgets revised up in Q3: ICA
For the first time in the survey’s three-year history, main media adspend saw the strongest upward revision compared with other marketing modes.
Staples/Business Depot arms shoppers to battle identity theft
A flyer campaign promoting ‘ferocious’ new junk mail shredder, plus small biz seminars with famous former fraud artist, are being tested in GTA.
BBM Analytics bows latest RTS & hooks up with CBC’s MTM
BBM Analytics will market the Ceeb’s annual survey of consumer attitudes toward new broadcast technologies, plus other valuable research.
Product placement … in a commercial?
Smack in the middle of a new commercial for Kelsey’s is a glass of Molson Canadian. Is it product integration gone wild?
Reality concept now invading OOH
Yes, those are real jeans and t-shirts pinned to transit shelters just begging to be ripped off.
DAN Media being sold to Swiss company
The deal puts an end to the gloomy speculation that’s swirled since DAN filed for bankruptcy protection in July.
Next gen in-store links digital signage to cellphones
Artisan Live and MyThum Interactive are creating campaigns with the push of digital signage, the pull of mobile technology and pinpoint measurability for marketers.
Recapturing the incredible disappearing woman
When complicated digital photography drove half its customers away, Black’s figured out how to win ’em back, and now they’re about ready to publicize the results.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
