Terry Poulton
Interactive media ad share to hit 15% worldwide in ’09
The prediction comes from GroupM, which just released a study saying this ad sector has almost doubled in the past four years, and will remain the principal source of advertising growth for the foreseeable future.
As gas prices increase, so do radio ads for autos:
Media Monitors – June 16-22, 2008
No fewer than four auto dealers boosted their radio spends enough to make it onto the top 10 chart this week.
Lowe Roche, Wills & Co. win Miele account
The Canadian HQ of the German-based maker of premium appliances has tapped the agencies for new brand positioning.
Magazines still popular with kids
The 2008 Canadian Youth Magazine Resonance Study found that 93% of respondents (aged 8-14) like reading magazines, and more than half feel their faves give them more interesting things to do.
Boxer Media, B-Scene to rep Men’s Health
Now Canadian advertisers can easily arrange for exposure in the world’s most popular lifestyle monthly for men, as well as its online version.
CBC ups ante in musical hockey fracas
After enduring weeks of sneers for ‘losing’ the beloved HNIC musical theme to CTV, the Ceeb is inviting Canadians to help choose a replacement – and concocting some swell programming during the process.
‘BYOB’ has new meaning in Quebec
When a survey found that 62% of Quebeckers don’t know they’re allowed to bring their own beer to restaurants, the provincial brewers’ association launched a campaign to tell them.
Drink your milk, or else!
That’s the teen- and young-adult-targeted message in DDB’s quirky new campaign for BC Dairy, which launched yesterday.
MindShare ‘Lightens the Night’ for K-C
The goal of the novel technique is to reduce kids’ anxiety about wetting their beds by first communicating with their mothers.
LXB adds to its team
Formerly with Carat, Sympatico and Nurun, Steven St-Pierre is the Montreal agency’s new director of interactive media.
Captivate now offering OOH dayparting
What could be more media-strategic for, say, a boozeco than getting happy-hour messages to consumers while they’re riding elevators on their way out of work?
Canadian nearly blasted into outer space
An ex-Montreal art director tells MiC that being a top-five finalist in Doritos’ search for the best ad to send to another galaxy was a thrill, even if he didn’t win yesterday.
Sun TV extends signal, announces fall sked
Adding Ottawa and London to its reach means that by the time its new shows air, the channel will be available to 83% of Ontario’s households.
Must be summer – beer seller heavies up on radio:
Media Monitors – June 2-8, 2008
While Porter Airlines nabbed the #1 spot again, The Beer Store zoomed 107 spots to take #3.
Sales vets appointed for Zoomer
They’ll be spearheading advertising for Moses Znaimer’s upcoming revamp of CARP Magazine, set to relaunch in October.
