Interactive
Scotiabank urging hockey fans to take the pledge
Nobody ever went broke leveraging hockeymania at this time of year.
Yahoo! Canada bows new lifestyle site
‘This translates into a tremendous opportunity for Canadian advertisers.’ – Yahoo! Canada GM Kerry Munro.
Notes From the Media Landscape: Product placement showing up on YouTube
Guess it was only a matter of time before someone decided to leverage the worldwide popularity of Lonelygirl15.
MyThum heads list of Canadian New Media Award winners
‘Nerds Night Out’ awards honour online, interactive, animation and gaming categories.
Lavalife launches site for boomers
The popular online dating site has evidently discovered that life after youth actually exists.
CBC puts wish list on Facebook
The ceeb has partnered with Facebook for The Great Canadian Wish List, becoming the first major broadcaster to tie in with the massively popular social media site.
CTV bows pirate show with $10,000 treasure
To tout the debut of Pirate Master, Captain’s Log this week, the net just launched an online contest. And we’re not talking doubloons here, me hearties.
Heavy.com, Mediaedge:cia ink deal with Molson
First up to access the edgy broadband net’s largely male demo is, what else, a mega-beerco.
Dove viral work scores at D&AD Awards
O&M must be losing count of the honours it’s raking in for ‘Evolution.’
CBC puts shows on HandHeld network
The pubcaster has found another US partner to stream its shows online with ad support.
CanWest to maximize sponsorship of NASCAR racer
The net’s plans for Pierre Bourque add up to a how-to guide for making the most out of a celeb acquisition.
Ontario’s wineries trying CGC
Photo buffs are being invited to help showcase the beauty of the province’s wine region.
Volvo heads downtown with Local 416
A Space of Free Will asks artists, fashion designers and the public to comment on the Volvo C30.
Loopmedia goes Underground for new platforms
Design shop delves into digital signage and virtual worlds.
Revamped FemmeWeb.com adds virtual clothing try-ons, plus trend blog
Advertiser-friendly Branchez-vous, Quebec’s largest indy portal, already gets over 500,000 unique visitors per month; now it’s trying for more.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
