Interactive

News

App-etite: The Weather Network launches on the Playbook

The channel is one of the first Canadian brands to crack BlackBerry App World’s top 15 apps for Playbook.

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Marcovici moves to the Globe

The former head of digital at CTV is now VP, marketing and audience intelligence, for the national newspaper.

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Starcom strategists win Canadian Young Lions Gold

The duo win a trip to Cannes with a Gold for their media strategy for the Stephen Lewis Foundation; Cossette and Media Experts win Silver and Bronze.

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Beam aims younger with online launch

The vacuum company pairs spring cleaning with interactive features on Fithome.ca.

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Bauer changes the game

The sports brand is promoting its newest hockey skate with its largest brand campaign to date.

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Aeroplan boosts Beyond Miles through Facebook

As part of its new brand direction, the loyalty program is using the social network to engage consumers with its CSR program.

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Blowing up AToMiC

Playback and strategy magazine join forces to expand Brunico’s annual AToMiC conference into an awards event, which launches this fall.

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Will ‘n’ Kate ring in big ratings

Over five million viewers tune in to Canadian TV on Friday morning to watch Kate walk down the aisle.

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Starting with a digital mindset

SMG’s president of dynamic markets, Iain Jacob, talks to MiC about the agency’s goals in Canada and why it wanted to work with Bruce Neve.

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Tassimo sings it sweetly for Mother’s Day

The Kraft brand is – literally – singing the praises of our nation’s mothers this May with a custom Facebook app.

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Shaw Media, Mobio team to link TV and mobile via QR code

Shaw Media can now turn TVs into interactive payment machines using Mobio’s mobile e-commerce platform.

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comScore launches Total Universe Report

The new Media Metrix tool breaks down site traffic by source, providing a clearer media picture for advertisers.

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Lay’s has got it growin’ on with new campaign

Potato-sprouting handrails and farmer-finding digital mark the latest evolution of the Frito Lay brand’s ‘Farmers’ campaign.

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Olive Media zeroes in with search retargeting

Partnering with Magnetic, Olive Media introduces the technology to its stable of digital advertising tools.

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Eddy joins Shaw

Former Corus exec Andrew Eddy joins the Shaw Media team as VP, content and distribution.