Interactive
Smartphone ownership up 50%: Ipsos Reid
A study says smartphone usage is up most amongst young adults, with almost half of users now checking social media sites on their devices.
Kevin Crull’s new digital rights model for US shows
The new template offers all-platform rights during a four-week window, says the Bell Media president.
Video: Online ads and engagement with Arianna Huffington
The Huffington Post founder talks to MiC about online publishing and advertising on the heels of the site’s Canadian launch.
CMA: Engaging consumers in a digital world
The 2011 CMA National Convention opens its stage to professor of technology Mohan Sawhney and his talk on the concept of collaborative marketing.
Canadians consuming more media overall: Deloitte
TV is still king, but our attention wanders across multiple devices while viewing it, says the latest State of the Media Democracy from Deloitte.
Molson targets non-beer drinkers
The media launch for the lime-flavoured Molson Canadian Sublime 67 takes a shot at wine and mixed drinks.
Daily newspaper sites are on top: NADbank
According to the latest study, more adults use daily newspaper sites than websites for any other media form.
Media Experts takes Grand Prix at Internationalist Awards
The agency took top prizes at the Internationalist Awards for Innovation in Media for its work with Bombardier and Telus.
Huffington Post Canada goes live
The AOL-owned site has launched with advertising partner Scotiabank.
Ernst & Young: interactive media at a tipping point
Interactive media has recovered best from the recession, according to a report.
App-etite: Metro launches on Android
The daily newspaper aims to reach a younger demographic by launching on the platform.
Kraft Celebration Tour gets a social boost
The third annual event in partnership with TSN Canada perks up its online presence, as communities compete to prove they’re the best in the country.
MasterCard goes digital with Xbox Live
The credit card co has partnered with the gaming platform to target consumers during the 2011 Memorial Cup.
What’s Cooking sizzles onto YouTube
The Kraft Canada brand targets new consumers with its digital launch.
Molson goes green by seeing red
The multi-platform campaign aims to funnel Canadians’ passion for the country to their “national beer.”
