The My Game My Pain campaign has been successful enough in year two to quadruple previous response and generate viral excitement among Canadian students. So now it’s targeting alumni. And next, corporate Canada.

Just when it seemed there could be no new way to promote yet another Harry Potter novel, Amazon.ca came up with something new and, yes, simple.

Corus + Tony the Tiger + voting tweens = engagement.

The YTV-branded tween magazine just bumped up its six-digit reach.

Discovery Channel Canada takes science programming to the next cyber level, which entails sponsors and classroom participation.

To dramatize that the tech Cap’n Kirk used for face-to-faces with Klingons is now a reality, William Shatner made the first official video call today.

Pepsi, Lay’s and Gatorade are backing the ceeb’s latest Hockey Night in Canada promo – a user-generated content contest that brings the Stanley Cup to the winner’s living room.

The inaugural two-day conference and exhibition will look at how brands, agencies and media owners can create impactful advertising.

The net’s dropping clues around its website and wants users to make an arrest worth ten large. Nifty way to promo a new time slot.

Yamaha Sled Talk Blog launched this month to engage domestic customers, but it’s already the talk of the global blogosphere.

The CanWest-owned youth brand is letting sponsors in on its web video series, which launched as podcasts on iTunes this week.

It’s official, social media is the holy grail.

CTV is giving audiences for this year’s JUNO Awards a reason to rack up points by guessing winners online in real time with the broadcast.

After a soft launch earlier this month, the site is poised to head in some interesting new directions.