Interactive
MiC K.I.S.S. Pick: It had to happen sooner or later…
Of course the Roaming Gnome now has his own page on MySpace.
Big hairy deal from Boston Pizza
Confirmation that sasquatches do exist – and blog! – arrived with today’s launch of a charismatic new spokescritter named Louie.
On the MiC: JumpTV’s Scott Paterson on IPTV’s biz model
Is the world really ready to watch TV over the Internet?
Bluetooth-enabled marketing debuts at Pearson Airport
In what’s touted as a first for Canada, a Cisco campaign is tagging along with travelers.
NYTimes.com, IHT.com choose AOL Canada
The New York Times online reaches more than a million Canadians monthly, and now it’s got a sales rep in Canada.
Yahoo! digs into FIFA with online soccer community
TheKick.ca – backed by the Canadian Soccer Association and built by you.
Massive gaming site inks Canadian rep deal, adds online ad network
Who ya gonna call if you wanna reach 34 million gamers?
Toronto Sun boosts new media opps
The newspaper is gung ho about developing convergence initiatives with marketers.
Worst Handyman has best engagement tools
Discovery Channel Canada adds interactivity, eco-efforts and cause support to Canada’s Worst Handyman 2.
Text messaging triples in Canada
Can you guess how many millions per day we’re up to?
Are you smarter than a CanWest speller?
Spelling bees. Good fun for kids, parents, teachers and, now, telcos. Telus wants in on the word games for CanWest’s national contest.
Minute Maid goes viral to contemporize brand
‘Are you happy inside?’ That’s the online survey question that’s boosting buzz and selling juice.
Taxco ads put new spin on getting carded
To attract students, H&R Block is sweetening the hassle of filing income taxes.
MADE to be made in Canada
Canadian MTV viewers love the US version of MADE. Now they’re getting a shot at their own life makeovers.
Can Yahoo! find next big band for Universal?
Yahoo! Canada is giving indie bands and solo acts a shot at the online limelight.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
