Artist Julian Beever’s elegant chalk recreation of William Haussoullier’s ‘Fountain of Youth’ might have remained the sole enjoyment of folks passing by NYC’s Union Square. But then Aveeno posted a time-lapse video of the creation in progress on YouTube and now it’s winging around the world.

A lobby effort that can sum up your brand, your content, and your demo? Why not? After all, what’s politics without sponsors? XM Radio Canada and GotStyle Menswear are backing an online grassroots campaign to halt parking tickets.

Canadian fans of the American mega-commercials that air during the Super Bowl will be able to view all of them on their computers while watching the big game this Sunday – and get in on the voting for top spot.

‘We’re looking for bed-making maniacs who aren’t worried about what Mom says…,’ announced the Swedish home furnishings giant yesterday while offering a US $5,000 prize for the most imaginative consumer posting of the quotidian activity on newbie social network Shycast.

Audiences are doing it. Broadcasters are doing it. Why shouldn’t the prodcos get in on the migration of content to multiple digital platforms? Marking a first on the Canadian scene, Toronto’s Peace Point Entertainment is going digital with its brands – from building a Second Life to re-vamping its TV series for compatibility with the world of Web 2.0.

The pictures on the newly installed giant screens at the Montreal agency impart far more than a thousand words to the agency’s media strategists as they contemplate which products and proposals to pursue and which ones to take a pass on.

Buying online ads to reach sports fans just got easier. Two major properties. Millions of Canadian sports fans. One phone call.

Although most of Brampton, Ont.-based Jokeroo.com‘s traffic comes from the US, the online humour and viral video site is currently re-branding itself (they used to be known as Jok-A-Roo), merging with other file-sharing sites, and preparing for a marketing push in Canada. With a host of features aimed at making content virally-friendly, the site could be a notable destination for users and marketers alike.

When asked to choose their favourite brands, the global vote put several online entries in their top five.

The highly interactive and customized mobile entertainment brand, Amp’d Mobile, is preparing for a Canadian launch in March. The brand is lining up content partners, and the mobile platform promises access to the youth market hooked on a wireless lifestyle.

Nintendo Wii, up against Playstation 3 and Microsoft Xbox, has the weight of AP behind its content offerings.

Need to reach the 18-24 demo? Talk to Toronto-based Segal Communications. The agency just landed exclusive selling rights in Canada for advertising on Facebook, the current ‘it’ social networking site that’s growing by 10,000 users a day.

Talk about letting the market decide. Habbo World’s multi-dimensional virtual community is being invited to vote on which of ten animated shorts will end up on screen.

For times when you just can’t wait for poll results, the authoritative market research firm has added the next logical evolution in opinion-seeking. Marketers can now get strategic insights directly from online panelists.