Interactive
‘Click at a Flick’ brings new dimensions to dating
Lavalife, Fido and Cineplex have cooked up an integrated plan for movie-loving singles to find each other.
Sony pushes PS3 and opens access to PSP gamers
New ads are pumping PS3 launch and PlayStation Portable users get ‘more than just gaming.’
Comedy Network designs ‘VIP Vegas’ contest to lure viewers to new series
Guys with ‘game’ will compete on the pick-up scene in a new series aimed to ‘teach men how to seduce women.’
After Dark Film Fest unspools social network campaign
New Toronto festival lures film buffs with a cast of genre-related characters via MySpace and YouTube roles.
Reality concept now invading OOH
Yes, those are real jeans and t-shirts pinned to transit shelters just begging to be ripped off.
Molson Dry and CKOI web radio launch new site
New virtual environment capitalizes on the increasing popularity of web radio and offers special tools to cellphone users.
Discovery’s Star Racer attracts Mazda, Castrol and Edge Active Care
Brand integration is shifting into high gear for the Discovery Channel’s Star Racer as a major marketing campaign kicks off this week to promote the highly-sponsored series premiere on Oct. 24 (10 p.m. ET/PT).
Globe to reach Holmes on Homes fans through online streaming
It’s been a tough sell, but the 8-10 second streaming spot is coming…
Wonder brand goes back to schools for fitness positioning
Weston Bakeries hopes to get 700,000 kids running, jumping and dancing for the chance to appear on a loaf.
VisionTV launches interactive ‘Everwood Live Experience’
Viral emails and other features aim to spread the word among teen girls.
Outdoor ads go virtual with Mini Canada campaign
Mini Canada enters gamers’ realm of ‘virtual outdoor’ ads.
SRG: The future of TV is on-demand; the question is how…
DVRs, Cablecos, Interweb vie for top spot as TV interface model of the future.
Corner Gas flips its slot and pumps up fan interaction online
Canada’s favorite sitcom is dabbling in e-postcards and online auctions to deepen the engagement factor.
Which emerging platforms should you bet on? New media futurist Shelly Palmer weighs in
Speaking with crackling, infectious New York energy yesterday at the Media in Canada Forum, TV guru Shelly Palmer expressed a decidedly contrarian view on – among other things – the value of advertising on mobile devices.
OutdoorPartner Media to launch major Bluetooth campaigns
Bluetooth starts mining gold at the end of them thar mobile connections this month.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
