Interactive
Jergens kicks off lotion promotion
The Canadian beauty brand has added a Facebook strategy to its national experiential campaign in an effort to build social media buzz around its product demos.
Google’s new phone marketing gold?
Google debuted its new Nexus One handset last night with loads of hype, but one marketing expert thinks all the Google vs. Apple fuss is missing the point. PC on every desk? Try computer in every hand.
Nike plays it social with World Junior Championships
The athletic co signs on Canadian star vlogger Steve Glynn to tweet, Facebook and YouTube his take on the 2010 IIHF World Junior Hockey Championships, including tonight’s gold-medal game.
MICpicks: Normand Miron’s ‘Three Things to Think About in 2010…’
Montreal-based Normand Miron, president of Ogilvy 2B Interactive, serves up three digital New Year’s resolutions.
Discovery grants Licence to Drill
Accompanied by a microsite, app and online game, the new Pixcom production on Discovery Channel follows two companies in the natural gas-drilling business in the Canadian North.
MiC’s top picks for 2009
From feats of technological marketing magic to party-crashing squirrels, the Media in Canada and strategy desks weigh in on their favourite campaigns and media-industry news of the year.
YouTube gets friendly with Facebook
The Google-owned video site integrates new Facebook functionality into personal accounts, making it easier to track vids going viral.
Astral serves up movie lovers’ faves in new ads
The media co debuts new hyper-targeted online ad software that targets audiences with genre-specific creative to promote its new HD offerings.
TD Canada Trust invests in MoneySense.ca
The personal finance magazine launches a standalone website, offering sponsorship opps linked to popular content, with TD Canada Trust on board as the exclusive financial services partner.
XWeighted launches national fitness contest
Slice’s weight-loss and fitness reality show fills the gap between seasons with a branded online contest urging Canadians to reach their health and fitness goals.
Sears nabs bargain shoppers early with YouTube
The retailer’s holiday digital strategy employs a two-day YouTube homepage buy to push online deals and engage shoppers who start looking for deals as soon as their presents are unwrapped.
Kellogg’s Special K sets women up with virtual diet buddy
Called the ‘Victory Project,’ Special K’s online hub on MSN.ca will help women stick to their New Year’s resolutions with healthy menu ideas, fashion advice and the opportunity to hook up with a weight-loss sponsor.
Sick Kids believes in social media
The hospital’s charitable foundation launches a new video widget for the ‘I Believe in Sick Kids’ website, encouraging children and families to share their stories with each other and with the public.
GM’s Chevrolet Equinox contest picks million-dollar man
TSN’s annual ‘Chevrolet Equinox Million Dollar Shootout Contest,’ which will air during the IIHF World Junior Championships on Dec. 31, received 10 million entries – a new record for the network.
Modernity meets the Museum of Civilization with new app
Melding past and present, the museum’s new branded app allows guests to plan their trip from afar and use their iPhones in place of traditional audioguides.
