Interactive
Cadbury builds online schoolhouse
To fill the Halloween fundrasing void left by the retirement of UNICEF boxes, Cadbury has concocted a website to drive donations, backed by an online media buy and on-product promotion.
YouTube launches new ad format
Easier, faster and wider-reaching video campaigns are coming to a network near you.
Air Miles launches mobile app
As part of a new gas and grocery giveaway, Air Miles has launched a mobile access site so collectors can find participants and download coupons on their phones or GPS devices.
Peek Freans gets romantic with Harlequin heroes
In a promo for Kraft’s Lifestyle Selections cookies, Peek Freans’ new online contest is encouraging women to be mischievous – and win an exotic Harlequin-inspired adventure of their own.
Purina launches social networking for pets
A new online ‘True Colours Photo Challenge’ sponsored by the brand has pet passion driving traffic.
Porsche wants drivers to tough it out through winter
Snow and ice don’t have to keep luxury cars off the roads, says Porsche in a new, made-in-Canada print and digital campaign that promotes two of its models and various winter accessories.
Tassimo brews up augmented reality
Kraft’s Tassimo coffee maker launched a new campaign this week that includes an AR ad on its microsite, experiential marketing, two $10,000 prizes and a Breakfast Television sponsorship.
Axe recruits students for summer promo gig
Targeting campus kids with spare summer time on their hands, the ‘Ridiculously, Ridiculously Good Summer Gig’ launches this week.
ATOMIC expands minds and media
From alternate reality gaming to transmedia narratives, the highlights of yesterday’s ATOMIC event are coming at you with full force. And want to know who the Next Media Star award winner is? Read on.
BC Dairy launches ‘The Weak Shop’
Milk marketer seeks to engage teens with retail website, pop-up stores and creative TV spots.
Chevy cruises into title sponsorship of Top Ad Exec
GM looks to students to bring fresh ideas to the 2010 launch of its new compact car model, the Chevrolet Cruze.
Cadbury challenges commuters with ‘Eyebrow Language’
Chocolatier extends its popular ‘Eyebrows’ campaign to commuter-focused print and OOH.
Redesigned Wheels.ca rolls out hyper-targeted ad opps
Automotive site gets new look and functionality that allows advertisers to reach niche-targeted audiences.
Mini spins out unexpected OOH
Mini illustrates its speed and handling with cheeky OOH media.
Ebay.ca taps Casale Media for direct sales
Casale’s new rep deal comes with access to database demo stats to inform campaigns with the e-com behemoth.
