After opting in, consumers will receive brand messages and games on their handhelds, plus coupons they can print at in-store kiosks.

Inked yesterday, the deal with mobile content purveyor Viigo provides smartphone and BlackBerry users with news, scores, standings and results from Beijing, plus direct access to the daily’s content and that of its associated websites.

Adidas Originals is launching a music widget embedded in a funky online ad to engage browsers who, well, like free songs.

The Montreal-based agency owned by Mitch Joel has some new names working from a new location.

Of all the online brands looking to engage with a younger user base on Facebook, Ipsos wants to do it by mixing I-Say data with fun and games.

That’s right. Viewers can participate via the Summer Games YouTube channel.

Hunter Madsen is taking on a new role in digital media.

The Weather Network is getting all widgety. Again.

Toronto-based GS New Media is developing a virtual world for tweens based on the TV series The Saddle Club.

Last month the local search engine and directory snared a record number of digital seekers.

Samsung and Koodo are trying to engage people on the street with a romantic little play on text messaging and missed connections.

The ‘Follow Your Instinct’ viral video series gives users a storyline with the power to choose using ‘annotations.’

Energy drink signs on as first content partner for Adrenaline.

The Canadian company’s interactive TV platform will vault the engagement factor for NBC’s online Olympics coverage this month.

There’s a new ad network on the block. A big one.