Interactive

News

Online advertising to hit $1.5 billion: IAB Canada

The Interactive Advertising Bureau of Canada has released its revenue projections for 2008 and the final breakdowns for 2007.

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Everything old new again at Lush

Bowing to customer demand, the cosmetics retailer is bringing back discontinued products and staging online and in-store activities to celebrate the old/new Retro line.

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Fido hooked Pride-goers up with Fergie

Motorola and Fido took technology to the streets during Toronto’s annual gay pride festival last weekend – inviting celebrants to seemingly dance in music videos with pop star Fergie.

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Critical Mass wins AutoTrader.com

Calgary’s Critical Mass is the new AOR for digital elements of site’s content and campaign strategies.

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Notes from the mediascape: Lacoste brand celebrating Big 7-5

What might the game of tennis look like 75 years from now? That’s the question the venerable crocodile brand is tossing out to consumers.

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Teletoon Interactive promotes two

The marketer-friendly Teletoon.com is getting a new director and a manager of content design.

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Nissan brings interactive TV to CFL

The automaker is getting into the interactive TV game through Canadian Football League telecasts.

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Canoe portal appoints web leaders

Canoe’s web leadership team is getting a shuffle.

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CTV launches broadband lineup for summer

With a new, intuitive video player streaming content from seven channels, the net is pushing online entertainment this summer.

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Interactive media ad share to hit 15% worldwide in ’09

The prediction comes from GroupM, which just released a study saying this ad sector has almost doubled in the past four years, and will remain the principal source of advertising growth for the foreseeable future.

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YPG links to Praized

A social media start-up in Montreal is linking up with Yellow Pages to give users localized content.

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RepeatSeat buys mobile movie search site

The acquisition of MyMovies.ca makes sense for a company that already deals in mobile ticketing solutions.

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UpTrend signs the sassy girl’s city site

SheDoestheCity is the latest property to sign an ad representation deal with UpTrend Media.

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LG Canada seeking fastest fingers

The cellphone co will launch a country-wide texting competition this week called the ‘Down and Dirty Battle of the QWERTY.’

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Transcontinental Media plans fall online strategy

The digital team is working on more than 50 projects this summer, including fall relaunches for its online brands and at least one new website.