Interactive

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Transcontinental cooks up website for recipe lovers

The publisher seeks to build on its top-performing French recipe site with a new English-language counterpart.

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Branchez-Vous adds movie website

Canada’s largest French-language ad network has acquired LeCinema.ca to complement its star entertainment website, Showbizz.net.

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strategy bows stimulant today

The new weekly online newsletter is a stimulating round-up of envy-inducing new work to keep agency creatives and marketing execs up to speed.

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Showcase launches Hot Snack Radio

The net is launching a web-only show about three indie-rock nerds running an Internet radio venture – complete with playlists and streaming music for viewers and indie artists.

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UpTrend partners with Last.fm

The social net for streaming free music has tapped UpTrend Media to help it grow in Canada.

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Shreddies spoof takes on life of its own

A jokester from BC is continuing the brand’s amusing marketing shtick by auctioning on eBay what he’s calling the last square-shaped Shreddie in the world.

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Discovery launches adventure-based eco-content

The CTVglobemedia net’s online presence is growing – in both content and audience – as it launches ExpeditionGreen.ca.

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IAB releases road map for digital ecosystem

‘The promise of UGC is now being hyper-realized with social media,’ states the Interactive Advertising Bureau’s latest report for marketers and ad execs.

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Cineplex rewards program adds tunes

Now not only can Scene members get breaks on movies and snacks, but they can also rack up points by downloading music.

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Canadian Idol accepts online auditions

A last chance is being offered to performers hoping to become the next Canuck Idol.

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Mattel revs up for Hot Wheels’ 40th

Kids and parents can go online together and track down a mysterious ring of car thieves for chances to win.

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Sympatico/MSN beefs up sales team

Joe Strolz has left the Montreal office to become director of strategic and media sales in Toronto.

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Canadian Newcomer Magazine adds ESL tool

Readers can now improve their English skills by clicking on any word in any article to obtain a definition, an explanation and even pronunciation advice.

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Eloda ad verification now international

Marketers will now be able to verify for themselves whether they’re actually getting the ad broadcasting they purchase.

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Star Media launches three targeted sites

TheStar.com‘s owner is launching three new online sections – which also function as independent sites – to target Toronto residents with what matters most.