Interactive

Transcontinental cooks up website for recipe lovers
The publisher seeks to build on its top-performing French recipe site with a new English-language counterpart.

Branchez-Vous adds movie website
Canada’s largest French-language ad network has acquired LeCinema.ca to complement its star entertainment website, Showbizz.net.

strategy bows stimulant today
The new weekly online newsletter is a stimulating round-up of envy-inducing new work to keep agency creatives and marketing execs up to speed.

Showcase launches Hot Snack Radio
The net is launching a web-only show about three indie-rock nerds running an Internet radio venture – complete with playlists and streaming music for viewers and indie artists.

UpTrend partners with Last.fm
The social net for streaming free music has tapped UpTrend Media to help it grow in Canada.

Shreddies spoof takes on life of its own
A jokester from BC is continuing the brand’s amusing marketing shtick by auctioning on eBay what he’s calling the last square-shaped Shreddie in the world.

Discovery launches adventure-based eco-content
The CTVglobemedia net’s online presence is growing – in both content and audience – as it launches ExpeditionGreen.ca.

IAB releases road map for digital ecosystem
‘The promise of UGC is now being hyper-realized with social media,’ states the Interactive Advertising Bureau’s latest report for marketers and ad execs.

Cineplex rewards program adds tunes
Now not only can Scene members get breaks on movies and snacks, but they can also rack up points by downloading music.

Canadian Idol accepts online auditions
A last chance is being offered to performers hoping to become the next Canuck Idol.

Mattel revs up for Hot Wheels’ 40th
Kids and parents can go online together and track down a mysterious ring of car thieves for chances to win.

Sympatico/MSN beefs up sales team
Joe Strolz has left the Montreal office to become director of strategic and media sales in Toronto.

Canadian Newcomer Magazine adds ESL tool
Readers can now improve their English skills by clicking on any word in any article to obtain a definition, an explanation and even pronunciation advice.

Eloda ad verification now international
Marketers will now be able to verify for themselves whether they’re actually getting the ad broadcasting they purchase.

Star Media launches three targeted sites
TheStar.com‘s owner is launching three new online sections – which also function as independent sites – to target Toronto residents with what matters most.