Interactive

TheHockeyNews.com goes wireless
Just in time for the first round of the NHL playoffs, one of the best-selling hockey publications in the world is expanding into the mobile space via an ad-supported, cross-carrier mobile website.

Teletoon puts a little Kung-Fu into movie contest
The tooncaster has teamed up with Maple Pictures to promote the upcoming Jackie Chan and Jet Li flick The Forbidden Kingdom.

Virgin backs Fashion‘s blogger search
Virgin Mobile will add some SMS promo power to Fashion Magazine as the search for bloggers begins this week.

comScore Video Metrix launches in Canada
The digital measurement company’s video service will support the growth of online video advertising.

Submissions invited for Canadian New Media Awards
May 5 is the deadline for submitting potential winners in the annual contest to celebrate excellence in the digital interactive industry.

CMDC conference: The Digital Reality
How the universe has been unfolding since the advent of digital technology was discussed and debated from myriad angles at yesterday’s annual conference of the Canadian Media Directors Council.

TSN.ca relaunches, celebrates traffic milestones
TSN, which has a new online look in time for the NHL playoffs, took yesterday’s relaunch announcement as an opportunity to share some traffic stats.

Weather Network intros mobile apps
In a North American first, the net and its French-language counterpart will offer ad-supported weather and traffic updates wherever consumers happen to be.

Toronto Star bows homes website
Launched today, the new resource is designed to serve home buyers and sellers as well as owners and renters throughout the GTA.

CBC inviting hockey fans to chat
Just when you thought Stanley Cup aficionados couldn’t get any more engaged with the games than they already are. . .

Family Channel launches Wii-compatible gaming competition
The commercial-free and, now, console-friendly Family Channel is charging on with an interactive engagement for kids.

Pontiac builds buzz with Catch the Vibe
GM is setting media loose with Web 2.0 tools and new cars.

Kokanee Ranger’s life on the line
Talk about CGC. The beer brand is actually inviting consumers to vote on whether its spokes-icon should survive or be retired.

ZenithOptimedia now gloomier about ad growth
The agency’s December estimate of a 4.1% upward spike for North America and Western Europe in 2008 has been revised downward to 3.7%.

Ford Fusion hits the road with The Soko
The Toronto lifestyles site is moving forward with its branded content niche sites. First up, Ford targets women with a focus on the Fusion.