Research
Ad spend in 2024 is off to a good start
According to Guideline, buying across all media is up 8% compared to the same period last year.
McDonald’s stays on top of AdEase TV ranking and Ford buys more
The QSR also took first place in the top ad-spots list in Vancouver and Calgary with an ad about its small combos.
Toyota and Government of Alberta buy big on radio: AdEase
With 5,048 combined occurrences, the automaker was the most active advertiser in the week of March 18 to 24.
Convergence releases 2024 Couch Potato report
TV subscriptions are declining in the U.S. but not so much in Canada, according to the research group.
Millennials are spending less time watching TV and more time gaming
Around 82% of people believe video games are more engaging than movies and TV, and 59% feel more fulfilled after playing.
Canadian Geographic is the most popular paid magazine in the country: Vividata
The 94-year-old publication is gaining readers especially among new Canadians and young people.
McDonald’s stays in the top spot on AdEase TV, but its buying declines
From March 11 to 17, the QSR recorded 2,290 combined occurrences, 492 fewer than the previous week.
Rogers replaces federal government at the top: AdEase Radio
The company recorded 5,670 combined occurrences during the week of March 11 to 17.
Numeris reports AM/FM radio reach is stable YoY
The Radio Listening study says AM/FM radio reaches 84% of Canadians every week.
Acast benefits from the increasing popularity of video podcasts
The company recorded a 46% growth in the number of brands launching podcasts as part of multichannel campaigns in 2023.
Subscriptions for streamers are declining: MTM report
Based on 2023 data, the complete report uncovers new insights on TV ownership, video services, brands and consumer behaviour.
McDonald’s is back on top of AdEase TV ranking
The latest report from the monitoring company shows that the QSR made 2,782 combined occurrences in the week of March 4 to 10.
The majority of CMOs aren’t preparing for AI: report
Around 81% of marketers only use AI for content creation and not for decision making, despite entering a world without third-party cookies.
The Oscars records its highest audience in four years on CTV
About 3.5 million Canadians watched Sunday night’s broadcast of the 96th Academy Awards, according to Numeris.
Government of Canada returns to AdEase radio charts and ranks first
With 5,466 combined occurrences, McDonald’s came in second, followed by Rogers Communications with 5,440.
