Research
WPP reports increased revenue in 2023, but losses in North America
The London-listed company expects to increase its revenue by 1% this year with its investments in AI.
Subway and Toyota buy big on radio: AdEase
The automaker entered the top ten in nearly every market across Canada.
Subaru continues to lead the rankings: AdEase TV
The automaker recorded a total of 2,912 occurrences and continues to buy big in Toronto.
Broadsign releases State of Static OOH report
Out of Home continues to thrive even with the recent strength of dynamic, digital signage.
Which advertisers had the biggest presence during the Super Bowl?
Streaming services and fast-food restaurants took the biggest share of ad time for the second consecutive year.
Spence Diamonds leads, Subway follows: AdEase Radio
McDonald’s, which dominated the market the previous week, ranked fourth in the overall ranking.
IAB Tech Lab releases analysis of Google’s Privacy Sandbox
Until March 22, IAB Canada is inviting the industry to provide comments on the adoption of Google’s Privacy Sandbox.
Canadian ad spend down in Q4 2023
Although spending dipped, there is good news in the report for print and audio advertising, according to Guideline.
Subaru increases its buying and takes first place: AdEase TV
McDonald’s finished second in the ranking for the week of Jan. 29 to Feb. 4, followed by Audible.
ACA takes next step in cross-media measurement solution
The Association of Canadian Advertisers hopes to have collaboration and input in the development of an RFI from across the industry.
Podcast listeners prefer brands with 360-degree media strategy
According to Acast’s latest report, 79% of consumers say that in-person and offline experiences provided by brands have a significant impact on their purchasing decisions.
McDonald’s leads with 5,953 occurrences: AdEase Radio
The Government of Canada came in second place, followed by Subway.
Execution matters when it comes to Super Bowl ads
Ads during the Big Game work best as part of an integrated media plan, rather than as a standalone.
Almost four in five Canadian adults access online audio content
A new MTM report shows that streaming audio listening is most likely in anglophone Canadian households with higher HH incomes.
McDonald’s and Crave TV keep their spot for another week: AdEase TV
The QSR is the most active advertiser for the fourth week, while Crave TV continues to lead nationally on the specialty.
