Research
McDonald’s retakes top spot: AdEase Radio
Subway and Shoppers Drug Mart, however, were tops in certain markets.
GroupM tops global COMvergence rankings for 2022
OMD topped the network rankings, though EssenceMediacom is primed to take the top spot for 2023.
A snapshot of the Canadian newcomer
Vividata’s latest reports dives into the demographics and media habits of a growing cohort.
Vividata releases first summer SCC since 2018
The data set includes several areas of expanded info, especially when it comes to TV viewing habits and preferences.
McDonald’s stays at the top: AdEase TV
Tim Hortons, Subway and Burger King once again helped make QSRs the most active advertiser last week.
Wendy’s, Leon’s and Tims step up their buys: AdEase TV
QSRs were once again the most active advertiser category.
Big buyers maintain their presence: AdEase Radio
The likes of McDonald’s, Toyota, Nissan and Spence kept up their recent radio pushes.
How Canadians consume gaming content
MTM’s report examines which demographics are most interested in esports and gaming videos, as well as how they watch.
Search and social drove online ad spending up 15% last year
The IAB’s annual revenue report found retail media drove significant spending in search and display, with advanced TV leading to rapid growth in video.
Magna downgrades Canadian, global ad forecasts
The revision comes after a flat Q1 and uncertain outlooks from major media companies.
Top advertisers keep their spots for another week: AdEase TV
McDonald’s, Subaru and Tim Hortons were once again the big buyers.
McDonald’s holds onto top spot: AdEase Radio
Cora and Spence Diamonds also maintained strong radio buys from recent weeks.
Which stations are tops in Canada’s biggest radio markets?
David Bray’s dive into the latest Numeris book finds that talk and country are holding audiences.
GroupM predicts Canadian ad revenue growth will be slightly lower than expected
The company’s mid-year forecast also expects retail media spending to exceed TV by 2028.
Top advertisers hold onto their spots: AdEase TV
McDonald’s, Subaru and Tim Hortons continued to keep up their TV presences behind recent marketing priorities.
