Research
McDonald’s moves back into the top spot: AdEase
Specsavers and Capital One also began new campaigns with significant radio presences.
Consumers will blame brands if ads appear next to anti-diversity content
An IAS survey found the vast majority of audiences think placements should be on sites that promote DEI.
Bad press is hurting Canadian trust in TikTok
However, Horizon Media Canada’s research also found that opinions varied between age groups.
Radio One continues to be tops in mid-sized markets
David Bray’s look at the latest Numeris ratings delves into Ottawa, Winnipeg, Halifax, Hamilton and Victoria.
Canadians are spending more on streaming, but not subscribing to more services
Research from Rogers Sports & Media found that Canadians are getting more comfortable with ad-supported options.
Canada’s ad growth may be better than expected: Dentsu
The company’s latest forecast also suggests digital spending will slow down in the coming years.
Why ‘right time, right message’ is not enough to grab consumers
Dentsu’s latest examination of the “attention economy” finds there needs to be more consideration of humanity to truly drive awareness.
How sports bettors feel about streaming ads
Samsung research finds streaming ads are far preferred compared to linear ads.
Ad fraud is staying stable, but viewability is on the rise
IAS’ latest Media Quality Report also found that results vary depending on platform and region.
McDonald’s, Tim Hortons keep up heavy ad presence: AdEase TV
As a category, QSRs were most active across major TV markets.
Teads says premium publishers over-perform on attention metrics
Based on a year of work with a new offering, the media platform’s insights cover mobile, desktop and connected TV.
Revenue from OTT in Canada continues its upwards climb
Convergence Research’s latest industry report estimates that the growth is coming at the expense of cable, satellite and telco.
Horizon expands WHY Group’s research services
Customized workshops, boot camps, brand playbooks and AI modeling are available to clients and non-clients.
King Charles’ coronation draws 7.6 million viewers: Numeris
Despite the time difference, a significant portion of the audience also tuned in live.
Paid TV subscriptions have stayed mostly stable in Canada
The latest MTM report finds only a slight decline over the last five years.
