Television
Spotted! History ices Yonge Dundas Square
The channel lets fans (and media buyers) test out their ice-road trucking skills with a promotional stunt in the heart of downtown Toronto.
Showcase builds small-town Haven
Based on a Stephen King novella, Haven is a new sci-fi drama set to air on Canwest’s Showcase in July.
L’Oréal Paris blushes in TVA mini shows
In an effort to bring the brand closer to Quebecers, the cosmetics brand has co-produced a series of 32 one-minute shows featuring beauty tips from real Quebec women.
Food Network springs on high-impact media buy
The Canwest channel promotes its spring programming lineup with a five-market OOH, TV and online media strategy that focuses on media dominations.
House defends its home on the top
American Idol performance show is just a note below, in second place with 2.570 million viewers.
Dragons’ Den and Frito Lay lead way to season six
The CBC show airs a special, Sun Chips-sponsored episode in June, building up between-season hype for its sixth season. Brand integration opportunities are open and underway.
Gatorade motivates sweaty Canadians
Mixed martial arts champion Georges St-Pierre has successfully defended his title as a Gatorade athlete, and the PepsiCo brand celebrates with a gritty video to air on TV and social media channels.
Consumers oppose fee hike, CRTC says
In a CRTC-authored report on public reaction to fee-for-carriage, the commission reveals a largely negative response to a possible fee increase, a reaction not necessarily tied to affordability, but perceived value.
HGTV blooms with spring campaign
The channel unleashes phase two of its spring promotional campaign, decorating transit shelters, newspapers and billboards with blossoming paint chips and spritely screwdrivers.
Maple kicks some ass with OOH
The entertainment co launches the media campaign behind its newest film, Kick-Ass, targeting the fanboy demo with high-impact OOH, a partnership with MTV and its first-ever co-promo with Lionsgate.
New Jamie Oliver series on A
The channel welcomes the British celebrity chef as he tackles the eating habits of obese America in a new series starting March 26.
Dragons capture 1.9 million
Lofty numbers for the Dragons’ Den season finale cap a strong fifth outing for the CBC reality show.
CRTC okays ‘caster negotiations, defers final nod to courts
The regulator lays out a framework for future negotiations between BDUs and broadcasters and okays paid spots in VOD services. Media execs weigh in on the outcome.
Denneboom buys media for Harley-Davidson Canada
The Toronto media agency will handle both English and French TV and radio ad buys. The Canadian Harley vendor will embark on its first major campaign in four years.
Scotiabank puts big media behind its Momentum
The bank’s newest cash-back credit card gets the support of a highly targeted media buy to help it stand out from the crowded rewards-card marketplace.
