DDS expands Desktop to specialty
The data systems supplier’s broadcast-buying software is now serving up specialty avails.
App-etite: Air Miles app takes off
The incentive rewards program landed on smartphones this week, giving collectors a more convenient way to access account info and location-based offers.
CIBC brings Punjabi back to Hockey Night in Canada
The financial institution is using the sponsorship of the broadcast and webcast to reach out to South Asians.
The Verdict: Cadbury’s secrecy pays off
Rocket XL’s Ian Barr tells MiC how a stealth pre-launch giveaway blitz on Facebook generated a 16% boost in fans and rapid-fire product sellout.
BBS Media reps Big Lead Sports
The Toronto firm will be handling the Canadian inventory for the network, which prides itself on creative sponsorships for advertisers.
Tim Hortons gets on the ice with the NHL
The QSR has nabbed title sponsorship of the NHL Heritage Classic.
Leonard Asper moves to The Fight Network
The former Canwest exec is now CEO at the category 2 digital channel.
Customize a Mini – in a vending machine
These nighttime projections in downtown Toronto are fully interactive, allowing passersby to choose which Mini they ‘crave.’
Postmedia unleashes 10 new iPad apps
Created for all 10 of its major-market dailies, the apps are being distributed for free thanks to a sponsorship-based business model.
Rodeos, aliens highlight History’s winter sked
The Shaw Media channel is adding four new shows, and bringing back hits American Pickers and Ice Pilots NWT.
Media spend in the year ahead
Following the release of several spend forecasts, media agency executives Warring, Fulford and McMorran share their thoughts on what 2011 might look like, ad-spend wise.
Sears returns to #1: Media Monitors, Nov. 29 to Dec. 5, 2010
The department store chain is tops in Toronto and Proactiv Solution keeps its lead in Montreal.
Tech may change, but shoppers much the same: study
Aegis Media’s Sasha Grujicic co-presents the findings of a new Microsoft study indicating that while technology may be reshaping the purchase process, shoppers’ instincts remain largely the same.
The NHL launches its Winter Classic campaign
The hockey league is focusing its efforts to promote the New Year’s Day outdoor game to sports fans south of the border who don’t regularly watch hockey.
Corus sneak-peeks OWN
Shows from the queen of daytime’s new station will be previewed on W Network and Viva starting next month.
