Astral radio stations launch new sites
All 83 radio properties in the chain have switched to the same interactive platform, opening up new ad opps.
Jamieson fights the flu
The natural health product manufacturer is launching FluShield, an echinacea-based flu preventer, with a national ad campaign.
App-etite: NHL gets fans closer to the action
The organization’s VP of mobile marketing tells MiC about its new products, and why mobile is an ideal medium for reaching hockey buffs.
CBC launches new books property
The new web portal offers book lovers content, community and cross-platform sharing. TD is on board with a branded kids’ book club, and further ad and promotional opps are available.
Frito Lay fights back
The Canadian arm of the company is battling rumours that it’s pulling its compostable SunChips bags with a national print and digi campaign.
Marketing to Toronto’s ethnic groups: Ryerson
A new study from the university peels back a layer of the city’s demographics, revealing a diverse potential market requiring a targeted, thoughtful approach.
BMO solidifies its soccer sponsorships
The bank is expanding its presence on the pitch with a renewed sponsorship agreement with Vancouver Whitecaps FC, just in time for the team’s inaugural MLS season.
Microsoft and Yahoo! close search deal
Both Bing and Yahoo!’s paid search marketplaces are now combined into one Microsoft-powered platform. Does this level the paid-search playing field? Our media expert says no.
Sears tops in T.O.: Media Monitors, Oct. 18 to 24, 2010
In this week’s radio rankings, Ford Lincoln Mercury takes #1 in Montreal, and the retailer leads in Toronto.
Beyond Borders speaks to men
The organization, which fights child sexual exploitation, has launched the second phase of its ‘Man-to-Man’ campaign with celebrity TV ads.
NBA Canada warms up fans for the new season
The basketball league’s ad campaign to kick off the new season is reaching out to engage and excite fans.
Shaw Media: coveting the cross-platform crowd
With the $2 billion deal now closed, the new mediaco’s president, Paul Robertson, tells MiC about the company’s content strategies and vision for the future.
American Express looks for the art director in everyone
The credit card giant is bowing a Canadian-only, user-generated execution as part of its global ‘Realize the Potential’ platform.
Glassbox makes media moves
The mediaco announces it has taken over sales for MTV Networks International sites, and receives CRTC approval for its application to purchase Travel + Escape from CTV.
Crown corp wants to educate homebuyers
The Financial Consumer Agency of Canada is running a public awareness ad campaign to offer unbiased mortgage information for consumers.
