Tim Hortons cooks up new mass campaign
The QSR is launching its new, slow-cooked breakfast option with a mass TV and radio campaign to get the word out to its broad target demographic.
Revenue up, earnings down at Corus in Q4
Cassaday says improved ad climate means the mediaco is well-positioned for fiscal 2011, despite lower earnings this quarter.
CTV eight-for-eight for fall
All of the network’s new fall programming has been picked up for a full season, including Blue Bloods, The Defenders and Nikita on A.
CRTC to hold non-appearance hearings on Sun TV News
The regulatory body will consider the licence application Nov. 19.
Sweetspot gives readers the Daily Squeeze
The new website in the Sweetspot family focuses on health and wellness. Ad opps include display, advertorial and newsletter.
The Verdict: BMO scores with virtual kickers
The FI’s interactive media execution at First Canadian Place in Toronto brings 20,000 sidewalk soccer stars into its youth-soccer campaign.
YTV’s In Real Life spans transmedia
The online extension of the youth-focused reality show has attracted 30,000 unique visitors to its website in its opening weeks, allowing fans to create their own narrative alongside the show.
GM Cruzes across Canada
The car company launched its newest vehicle Monday with a national rollout and experiential execution in Toronto.
Yellow Pages Group expands
Following a series of acquisitions, the mediaco has launched a new division called Mediative Performance, focusing on SEO, SEM, soc media and location-based marketing.
Amazing Race speeds into first
The reality show was the most-watched show of the week, overtaking The Big Bang Theory, which had held the position for three straight weeks.
CRTC approves Mmm.tv
Chris Knight, head of prodco Knight Enterprises, tells MiC about the launch of his company’s first TV channel this spring, and his plans to start two more.
Score puts Di Giulio on the roster
PHD Canada veteran Gino Di Giulio moves to the media-selling side.
Major market ups and downs: ABC
The Audit Bureau of Circulation’s fall daily newspaper paid circulation figures are out, with the Globe, Vancouver Sun and Calgary Herald posting YOY gains, while the Post, Gazette and Edmonton Journal dip.
Millennials brand-savvy and brand-loyal: Edelman
The public relations firm interviewed 3,100 people in eight countries and found that those born between 1980 and 1995 are brand-loyal and quick to share both positive and negative experiences online.
App-etite: Mont Tremblant launches app
The ski resort has created a 360-degree experience for guests, extending its online digital strategy into the mobile realm.
