Anatomy of the buy: IBM’s Smart Shift starts conversations
IBM Canada’s Jo Ann Ely explains the history of the company’s dual-media CSR campaign, and how it brought the Financial Post and CBC together for the first time.
Canwest deal approved
The CRTC has approved Shaw Communications’ takeover of Canwest Global Communications’ TV assets.
CBC #1 in T.O.: Media Monitors, Oct. 11 to 17, 2010
In this week’s radio rankings, Alarmforce returns to the top spot in Montreal, and the public broadcaster takes Toronto.
Aeroplan goes integrated with Cossette
The loyalty program’s VP of marketing tells MiC about the decision to integrate its media, marketing and promotion with one agency.
Spotted! Metro for the taking
In a $2.7 million ad campaign, the free national daily is asking readers to pass along their copies once they’re finished with them.
Shaw announces change at the top
Alongside its Q4 earnings report, the mediaco annouced today that Jim Shaw Jr. is stepping down as CEO, making way for Bradley Shaw to take the reins.
HGTV.ca decorates with new web series
The Canwest channel has launched the first of three original shelter-focused shows this week. Ad opps available.
Digital publishers celebrate 2010 COPAs
Last night’s Canadian Online Publishing Awards saw Torontoist, the CBC, Macleans.ca and TheStar.com win big.
Toronto Hydro gives power (bars) to the people
The electricity provider is raising awareness of conservation habits with its Beat the Peak ad campaign and giveaway.
Tetley’s moody new campaign
The beverage co’s latest media effort asks consumers to share their feelings – and offers a tea to complement them.
Jamie Oliver is back in the USA
A new series chronicling the chef’s search for authentic American eating experiences is being promoted with on-air spots and sponsorship of the Art of Cooking event in Toronto.
CBC to focus on Canadian, regional and digital content
The public broadcaster will continue to face challenges, but is committed to adapting to changing conditions, says president Hubert Lacroix.
Smak gets Nood
The Vancouver-based media agency has been named Canadian MAOR for the international furniture brand.
Pattison helps curlers score sponsors
The OOH co has donated inventory to the Olympic medal-winning Calgary Curling Club, allowing the club to post its plea for sponsorship around the city.
Francois Descarie goes it alone
The Montreal marketing veteran has set up Substance Strategies after five years at Ipsos Canada.
