The LCBO shows its soul
The retailer is promoting its whisky selection with a 40-page magazine and contest for budding musicians.
Online video watching on the up and up: Ipsos
A new survey on Canadians’ online video viewing habits indicates strong growth, creating a ripe environment for high-ROI branded entertainment, M Consulting’s Bill Mohri says.
Adconion reps two entertainment sites
The company adds to its fashion and celebrity stable with Zimbio.com and Stylebistro.com.
The Heart and Stroke Foundation doles out money daily
To raise money in support of research into preventing heart disease and stroke, the foundation bows a new Calendar Lottery that gives participants the chance to win every day of the year.
Fuel Digital Media launches in Montreal
Launched by former 24/7 Real Media exec John Sclapari, the network includes a topical mix of French and English websites and has a collective reach of 1.1 million UMVs.
Petro-Canada leads T.O.: Media Monitors, Oct. 4 to 10, 2010
In this week’s radio rankings, the provincial government remains in the top spot in Montreal, while the fuelco takes over in the Big Smoke.
PMB 2010 fall survey shows slight readership drops
The magazine survey shows Canadian publications are also losing readers per copy in English and French Canada.
Scaredy Squirrel braves social media
Kids Can Press’ star worrywart has his first official Facebook fan page and four new ‘book trailers’ on YouTube to promote it.
The new promise of TV: Atomic 2010
The conference’s morning speakers offer insight into the new world of television viewing and dual-screen entertainment. Video interview included.
Myers sees 20-20 at Atomic 2010
The media authority offers sage advice for agencies over the decade ahead: access BTL budgets, bump up innovation investment and embrace interactivity. Video interview included.
Virgin seeks hidden gems. Hipsters may apply
The airline is promoting its Toronto-San Francisco corridor with a young ‘n’ cool-targeted contest and a local blog buy.
Jackson-Triggs gets hip to mobile
The brand’s marketing manager tells MiC about expanding its target to include young professionals via mobile QR codes, Metro and TSAs.
The Star gets in an empire state of mind
The Toronto-based daily expands its Sunday section to include two unique sections from the New York Times and launches a mass media campaign to promote it.
Mattel’s monsterous new high
The toyco has brought its Monster High franchise to Canada; here, TrojanOne’s Imran Choudhry explains some of the challenges in reaching the tween market.
CNMA finalists announced
The finalists for the Canadian New Media Awards are unveiled at an event in the Distillery District of Toronto last night.
