Sensodyne’s eerie nightscape
The GlaxoSmithKline brand’s sponsored Nuit Blanche video installation in Toronto filled a very large canvas with foam.
Spotted! McDonald’s parks new Monopoly promo
The QSR launches its annual game-themed promo with a ‘free parking’ stunt nationally.
Hot off the press: Part 3
In the final instalment of this three-part strategy magazine feature, MiC‘s Katie Bailey looks at the popularity of newspapers in today’s digital mediaverse and importance of content in keeping readers rapt.
Toronto’s mayoral candidates fight to the finish
Jack Bensimon, Jungle Media’s Sheri Metcalfe and Rotman professor David Dunne weigh in on the media campaigns of the front-runners.
Readership steady in million-plus markets: NADBank
The 2009/10 NADBank readership study reveals readership holding steady in six major markets.
ACA conference tackles the digi ad-scape
With marketers standing at a fork in the road, the speakers offered digital directives: go where the people are, elicit an emotional response and stop measuring by click-throughs.
CBC overhauls digital and revenue units
The reorganization will allow the pubcaster to better exploit new digital delivery tools, says Kirstine Stewart, acting EVP of English services.
Kevin Crull named COO of CTVglobemedia
BCE’s embrace of CTVglobemedia has begun with news that Kevin Crull will join the broadcaster as chief operating officer, effective Jan. 1, 2011.
Hyundai Canada gets smart about going green
The carco talks about its new ‘Live Smart’ mantra and how it contributed to a campaign so green it would make Kermit the Frog jealous.
Yahoo! wants ‘You In’
The CSR campaign leading into Thanksgiving weekend is asking Canadians to commit an act of kindness and help a charity win $10,000.
Hot off the press: Part 2
In the second of this three-part strategy magazine feature, we look at how Canada’s national newspapers are rising to the challenges of an increasingly digital world.
Sympatico.ca boosts its brand
Seeking to draw a closer connection between consumers and its standalone sites, the Bell-owned web portal is launching a national multimedia campaign to promote its branded channels.
Teletoon at Night adds personality
The Edge 102.1’s ‘Fearless’ Fred Kennedy is set to host the channel’s late-night programming block on Sundays. Sponsorship opps available.
Bergeron named BCP president
The Montreal-based agency has named the former Astral CMO and VP corporate communications as its newest head honcho.
BNN, Scotia iTrade stock up
The DIY investor brand is on board as a launch partner for new series Stock and Awe.
