Quaker and Glee cheer up breakfast
The PepsiCo Canada brand has launched a co-branded campaign with Canwest to promote its latest breakfast product.
Xbox Kinects with consumers
On the heels of its biggest game debut ever with Halo: Reach, the tech company gets ready to battle Wii in the full-body gaming experience with Kinect.
Discovery’s on-air science fair launches
The third channel in the new Discovery-branded suite launches today, with media promotion joining the other channel campaigns in market.
Survivor: Nicaragua wins the week
The season premiere votes Big Brother 12 out of the top spot. Big Bang Theory takes second and third in a week that saw the sitcom move to Thursdays.
CTV back for more So You Think You Can Dance
The channel has ordered up a fourth season of the hit reality show.
Autotrader.ca turns on new radio campaign
The website’s latest campaign provocatively plays on people’s love for their cars.
Stanfield’s goes social for a good cause
The underwear brand’s new campaign raises money and awareness for the ‘package in your pants.’
App-etite: Pfizer gives a Smidge
The pharmaceutical company’s new app helps users reach wellness goals with their smartphones.
CTV wins Wednesday with legal dramas
Criminal Minds tops the night with 2.64 million total viewers, teeing up The Defenders for a 1.9 million-viewer debut.
Shaw sweetens benefits package
The BDU also reiterated its promise to allow rival companies access to its broadcast advertising inventory.
CBC kicks off Culture Days
The public broadcaster hosted an all-day, all-CBC festival in Yonge-Dundas Square on Thursday to kick off its sponsorship of Culture Days – and its fall TV premieres.
O’Farrell takes over TFO
Taking over from Claudette Paquin, the media exec will head Ontario’s French-language educational network.
Domtar papers the country
The company is out to slow the march toward a technology-fuelled paperless world with ‘Paper Because,’ its largest ad campaign to date.
Vancouver’s Raw Canvas cleans up
The restaurant and art studio is streetwashing canvases onto sidewalks and turning urbanites into artists.
Privacy Office reviews Facebook ‘Like’ button
The Office of the Privacy Commissioner has officially closed its original investigation into the social networking site, but will look into new complaints, including the ‘Like’ button.
