Onestop gets even TUFFer
The subway film festival will show 80 one-minute films on 270 digital OOH screens in stations across Toronto.
A/X Armani Exchange bows interactive video online
The retailer has teamed up with Ottawa-based Overlay.TV to implement a new video commerce solution directly integrated with its seasonal collections.
Feature: The new magazines, part 2
In the second instalment of this three-part strategy magazine feature, writer Melita Kuburas examines recent redesigns at Canadian Business and Toronto Life, and what they mean to advertisers.
CBC, Quebecor lobby CRTC
CBC is asking the CRTC to force DTH satellite services to carry a local CBC or Radio-Canada signal, while Quebecor has resubmitted its application for a Category 1 broadcast license for its proposed Sun TV News channel.
Miele calls the doctors with new campaign
The German appliance brand is launching its biggest Canadian media campaign in two decades, offering consumers the chance to hear from brand big-wigs via QR code activation.
Stornoway channels unveil fall skeds
The broacaster’s Pet Network, ichannel and bmp:tv add new shows such as Dekadance, DogTown and Celebrity Soapbox.
Showcase animates Lost Girl
Showcase.ca launches an interactive motion comic as part of its digital promotion of the new original series Lost Girl.
HarperCollins books a ‘room’ with Indigo
The publisher is using the customer kiosks at Indigo and Chapters locations to promote Booker-nominated Irish-Canadian author Emma Donoghue.
PGATour.com signs new Canadian seller
Toronto’s Canadian Controlled Media Communications is named the first official Canadian sales partner for PGATour.com.
Feature: The new magazines, part 1
In this three-part strategy magazine feature, writer Melita Kuburas looks at how magazines are reinventing themselves in the face of a rapidly changing mediaverse.
Spotted! How now, green cow?
Swiss-owned Marché Restaurant has ‘lost’ six green cows around downtown Toronto and has enlisted Metro newspaper and the public to help find them.
Yahoo! builds app with Zoocasa
The portal and the real estate channel partner to offer Canadians instant access to home listings through Yahoo! Canada’s homepage apps.
Scouts go back to nature
Scouts Canada rolls out a new five-year national campaign to extol the virtues of kids getting down and dirty out in nature.
Jersey Shore fist-pumps to record numbers
Thursday’s episode was the most-watched of the series and the second most-watched episode of any show on MTV Canada, the network says.
Telus gets smart on the street
The telco has installed interactive storefronts nationwide to engage consumers in the smartphone experience.
