Food Network slices ‘n’ dices with fall campaign
The specialty is promoting the new chef David Adjey starrer The Opener and Top Chef: DC with a national multimedia campaign focusing on Ontario.
Google lights an Arcade Fire
Backed by Google’s latest Maps technology, Canadian rock band Arcade Fire is performing in your childhood neighbourhood – literally.
Spotted! Lexus drives Distillery takeover
Toronto’s Distillery District is stage to the global debut of the Lexus CT 200h, complete with indie rock soundtrack.
CWIF warns customers to ‘ignore the door’
The water heater rental company is using social media and online videos to warn customers of the perils of dealing with door-to-door salespeople.
Fashion Television celebrates 25 years
The country’s most stylish show caps off the milestone with a retrospective publication and a red carpet party.
APTN’s Animism gets AR treatment at Fan Expo
The broadcaster promotes its sci-fi show with an AR and OOH campaign targeting comic book fans.
Big Brother 12 still climbing
The reality series captures the top three audiences of the week, while Flashpoint is second most-watched non-Big-Brother show with 1.558 million.
Swiffer sweeps onto the curling rink
Procter & Gamble partners with Capital One Grand Slam of Curling to brand rinks, and sponsors gold medal skip.
App-etite: Adopt a pet with Petango
Pethealth VP, marketing, Susan Arts tells MiC about the company’s new app that helps people adopt animals and find their lost pets.
2 for Couples launches iPad edition
The iPad app, whose sponsors include Absolut and Bodum, allows the magazine to reach a US audience and embed ad video.
Say it ain’t so: Did Weezer sell out?
Confusion reigns in the blogosphere about whether Weezer named its latest album after its newest business partner, US-based clothing brand Hurley, or the Lost character. MEC’s St.Denis and Rethink’s Labre weigh in on brand-band collaborations.
Honda moves to the top: Media Monitors radio rankings, Aug. 16 – 22, 2010
Another car brand, Chevrolet, is at the top of the rankings in Montreal.
Broadcasters outline NHL programming
Canadian television coverage of the NHL this season includes over 240 games.
Pickering Town Centre styles back-to-schoolers
Several in-mall brands have been enlisted to help tweens and teens find their looks.
Delta takes flight with co-branded cards
A new partnership between the airline and Capital One is being promoted with airport-focused OOH and print.
