LouLou hangs with Beyond the Rack
The magazine’s readers are encouraged to become members of the online shopping site for exclusive deals in a partnership that is promoted online, through contesting and in print.
Newad names Leboeuf to GM, Eastern Canada
The former Corus and Astral Radio exec joins Newad as the mediaco continues to expand its management team.
Parmalat plants new ideas with Canadians
With an unusual ingredient to promote for its new Astro BioBest Plant Sterols yogurt, the company is launching a national multimedia campaign to educate consumers.
ABC releases mobile audit report
Publishers can use the new, standardized report to provide advertisers with audited mobile usage stats.
Sponsors dance to the SYTYCD beat
Even the pens judges use to take notes will be branded (Paper Mate) in this sponsor-filled season of So You Think You Can Dance Canada.
TSN names new ‘king’
Stewart Johnston is named president of TSN in place of Phil King, who moved to CTV as EVP of programming last week.
Gorilla Nation to rep South Asian Life
The online ad sales firm has signed a deal to represent Canada’s largest ethnic website, SouthAsianLife.com.
CTV management shuffle continues
Olympic Consortium execs Adam Ashton and Dan Cimoroni are moved up the ranks in preparation for the 2012 Games in London.
APTN fall season leads with laughs
The fall sked includes a new programming block, Comedy Tuesdays, which launches Sept. 7.
Gap Inc. launches online stores for three retailers
Banana Republic, Old Navy and The Gap shoppers will now be able to shop online in Canada; Gap exec Toby Lenk explains why it took 10 years to make it happen.
Showcase sizzles with fall campaign
The specialty channel has unleashed an urban multimedia campaign focusing on large-scale media to promote its star fall programming.
Astral’s RockDétente turns it up
The nine-station radio network in Quebec changes its format and launches a multimedia campaign to support it.
Zoom Media acquires 100% of Fashion Frame
Zoom has acquired the remaining 50% of retail-based Fashion Frame network from its founders.
Online reality show makes millionaires
A new online reality show created by a Canadian consulting firm shows aspiring entrepreneurs how to make a million bucks.
Graham Moysey to lead AOL Canada
AOL wants to expand its presence in Canada by creating new content channels and developing a hyper-local presence, Moysey explains.
