Facebook Places launches in US
The social media behemoth announces new mobile geo-location functionality, a move that has a lot of potential for marketers if consumer adoption rates rise, Cossette’s Nick Barbuto says.
In-game advertising gets out of the basement
Brands like TD Canada Trust and Telus are making videogames part of their media plan, says Microsoft’s Jeffrey Dickstein.
ING Direct leaves a penny, casts a penny
Debuting a no-fee chequing account called THRiVE today, ING Direct is unveiling several OOH stunts including a ‘penny wall’ and a coin toss in Toronto and Montreal.
DFC spends less, attracts more cheese rollers
This year’s Cheese Rolling Festival attracted more than 10,000 spectators, thanks in part to a fresh media mix that included radio and more TSAs.
Canadians less keen on mobile advertising: KPMG
A new study reveals that Canadians are fairly comfortable with ads in exchange for content on PCs, but less so on mobile. Privacy is also a concern with mobile service adoption.
DIY Network crashes into fall
The fall programming lineup for the home reno channel includes two new series. Themed sponsorship packages are available.
CNE rides to the top: Media Monitors radio rankings, Aug. 9 to Aug. 15
Porter Airlines debuted at #1 on the Montreal rankings.
Big media, big sales: Joe Fresh on fall fashion
Craig Hutchison, SVP marketing at Loblaw, discusses the new Joe Fresh Style fall fashion campaign that spans mass OOH, TV and print advertising.
Spotted! Maybelline pops with The Falsies
This Yonge-Dundas Square TSA is part of a multimedia launch campaign for the glam-giving mascara.
Call for Nominations: Media Director of the Year
Strategy wants to know who you think should take this top media honour.
Global starts early for fall premieres
Reality series Survivor and The Apprentice are back mid-month, while Global’s hot Monday night lineup debuts on Sept. 20.
Pelley new prez of Rogers Media
The former CTV exec branches out from sports properties to oversee a wider remit.
DDB, OMD to rebrand UBC
A unique approach to media won the pitch for the project, says Marty Yaskowich, managing director, Tribal DDB.
Twitter uncages the Tweet button
Similar to the Facebook ‘Like’ button, the Tweet button can be included on media web pages and allows people instant tweetability.
Intel gets inside new media strategy
The tech co has launched a new retail-based campaign to educate university-bound students and parents about the power of PC processors.
