Garnier toasts men’s haircare
The L’Oreal-owned brand is launching a new line of male-targeted anti-dandruff haircare products, using a sports-oriented media plan and pub-themed creative.
Citytv unveils fall premiere dates
Much-hyped drama The Event and the new J.J. Abrams spy show Undercovers debut the third week of September.
Levi’s Curve ID: Not all butts are created equal
The brand is launching a virtual fitting room to educate consumers about the new Levi Strauss ‘fit science.’
Sportsnet picks up puck in Alberta
The network inks a 10-year regional broadcast and digital media deal for Flames and Oilers games.
Spotted! Kellogg’s gives commuters a fibre fix
A sampling campaign and Metro cover execution in four major markets was unleashed for the launch of a new granola bar.
Global Reality spies on Big Brother house
A televised live feed will show viewers what goes on ‘After Dark’ in a new Big Brother 12 spinoff airing seven days a week.
VEVO expands client base in Canada
CTV’s Much MTV Group sales team and a VEVO exec discuss the future of music video brand partnerships as 13 brands sign advertising deals.
Spotted! Ikea’s catalogue escapes the page
In the first campaign with its new MAOR Jungle Media, Ikea Canada has launched a multimedia effort to engage consumers with its 2011 catalogue.
Cadbury paints fair trade picture
A puzzle-mural billboard campaign and social media barter system are promoting the product’s new sustainability mandate.
McDonald’s rebuilds the Quarter Pounder
The QSR promotes a new limited-time deluxe version of the burger with a campaign in the Western and Atlantic regions that focuses on its love of making things better.
Extra! Extra! Women are fans of social networking: ComScore
A new global study reveals how women like to spend their time online; unsurprisingly, social networking ranks high.
Umbro donates soccer balls, supports digi expansion
A donation campaign with Kickballs for Kids also guarantees traffic to Umbro Canada’s new social media properties, the brand’s marketing manager explains.
Big Brother takes back top spot
The show is unbeatable in the ratings three nights of the week, but CTV’s Two and a Half Men on Monday nights inches closer to the top.
Consumer mag circ down 5.39%: ABC
Few of Canada’s largest titles increased circ for the first half of 2010, according to the Audit Bureau of Circulations, but single-copy sales remain strong.
Purina makes idols of small dogs
A new contest from the pet food brand asks small-dog owners to submit videos of their pet’s best tricks to the Beneful IncrediBites YouTube channel.
