Court approves Shaw plan
The Ontario Superior Court of Justice okays the Shaw-Canwest deal; up next, the CRTC.
Mazda shifts gears with Driverville
A new Facebook-based game is supporting the launch of the new Mazda2.
Smirnoff and Live Nation set out to rule nightlife
A co-branded Facebook box office will be accessible through Smirnoff’s fan page as part of the sponsorship agreement between Diageo and Live Nation.
Flyers: Old school, but still effective
A study commissioned by Quebecor indicates that people still use flyers to make purchasing decisions.
Q2 up at Torstar
The mediaco’s latest financial statement reports that revenues are up for newspapers and digital, thanks to strong national advertising in both media.
Telus gets smart about smartphones
The telco unveils a new critter and adds a human touch to its newest campaign, promoting its latest device lineup and a smart cell phone experience.
Corus announces fall sched for VIVA, Cosmo
Virgin America flight attendants and publicist Kelly Cutrone are part of a new programming block called ‘Reality Mondays’ that is open to sponsorships.
Fall fashion mags: Are thicker books in vogue this season?
Find out which fall fashion titles increased their page count this year and by how much.
CHCH expands programming for fall
The Hamilton, ON.-based station is adding a slate of new programming for fall 2010 and parent co Channel Zero is rebranding Montreal’s CJNT as Metro 14.
Carlsberg to throw wedding bash
Couples are asked to promote their love online and acquire votes for a chance to win a $100,000 beer-branded wedding.
ABC strikes Canadian newspaper task force
The group will examine issues relevant to the changing face of newspapers. Rogers’ Shelagh Stoneham is also named to ABC’s board of directors.
Canwest wants Canadians to get gleeked
A newly green-lit reality series for Global asks Canadians to form singing clubs with their co-workers. Integration opps are available.
This story may contain Angry Whoppers
Burger King is promoting the Angry Whopper with a specialty-only campaign that includes some unusual viewer advisory messages on Showcase, TVtropolis and Action.
Doritos targets late-night snackers
The PepsiCo-owned brand has launched two new flavours – All-Nighter Cheeseburger and Last Call Jalapeno Popper – and is using Facebook to get the word out.
Citytv readies the Bachelor Pad
The new series will meld The Bachelor and The Bachelorette franchises together for an all-star summer mashup.
