Big Brother 12 dominates the ratings
The reality show was number one for three nights of the week on Global, reaching 1.869 million viewers on Sunday night, while Rookie Blue comes in at a close second.
People want food info to go: Latitude
The global research firm finds that many consumers expect mobile tech to help them make in-situ decisions at the grocery store.
Spotted! Be gum-free on the TTC
A new train and station campaign from the transit authority uses OOH to offer commuters a wrapper for their unwanted gum.
Waste Management builds Oceanopolis
Notes from the Mediascape: the North American company has beta-launched a Facebook game to engage consumers with recycling; brands can join as reward partners, or develop CSR partnership programs.
Slice crowns Princess in prime time
A new series starring Til Debt‘s Gail Vaz-Oxlade will feature the budget queen helping shopaholics cap their spending. Broadcast and online sponsorship opps available.
Postmedia Network reports ad growth of 2%
National and online advertising led the increase in ad revenues for Canwest LP’s Q3, according to Paul Godfrey and Doug Lamb in Postmedia Network’s first quarterly conference call with investors.
Food Network Canada opens up
New show The Opener will star chef, and former Restaurant Makeover regular, David Adjey, who will follow budding restaurateurs as they set out to wow foodies.
Kraft spreads the feeling into Daily Bread
A peanut butter donation campaign is using geo-targeted digital online and OOH ads to promote seven donation events – but a chance to cuddle with bears are the main driving force.
Beefeater 24 targets ‘cocktail culture’
Spirits consumers are trading up: the launch of the new premium spirit from Corby Distilleries is promoted through branded parties, a print and OOH buy.
Tribal DDB promotes Marty Yaskowich
The interactive digital agency announced today that Yaskowich is now the managing director of Tribal DDB Vancouver.
Crossing media borders at CrossmediaTO
In a lively event at the MaRS Discovery District in Toronto, media pros waxed on the changing media landscape and what it means to those who make and distribute content.
Drink and dial: Budweiser launches free phone line
Labatt allows consumers on a budget to make free long distance calls via a Facebook app created by Fibernetics.
CTV sets Flashpoint date
The hit series returns for a third outing next month with a bevy of guest stars including Canuck TV veterans Victor Garber and Kelly Rowan.
Global Reality: the first dose
The newest Canwest channel makes the top-five specialty list in its debut weekend; marathons will mark weekend programming to come.
Bell TV tops TO, Montreal: Media Monitors Radio Rankings, July 12 to 18, 2010
The telco landed the biggest radio buys in both markets, while McDonald’s made both lists as well.
