Marblemedia and Seven24 launch new distribribution co
Marblemedia’s Mark Bishop talks about the new company, called Distribution360, which will be headed up by former Joost VP Stéphanie Röckmann-Portier.
Olay promises youth to bloggers
To prove that Olay Professional Pro-X delivers anti-aging results in 28 days, P&G Canada has chosen 28 women to blog about their experiences – on and off the cream.
Next Media Stars: Dorothy Zarska
As part of strategy magazine’s Next Media Stars series, the M2 communications strategist talks about going green on RBC’s just-launched multimedia campaign, the Blue Water Project, which includes a long-term social media strategy and documentary in development.
Big Voice sings on W Network
Celebrity vocal coach Elaine Overholt works with amateur crooners before they hit the stage in this half-hour series that also features style makeovers and choreography experts.
BBM overview: new PPM ratings
David Bray of Hennessy and Bray Communications breaks down the latest BBM PPM radio listenership data for Toronto and Vancouver.
Gatorade skates into an Ambush
The sports drink is connecting with skateboarders as the sponsor of the Ambush Tour, encouraging participants and spectators to upload skate videos, photos and blogs on a branded microsite.
MPG restructures Canadian operations
Palm + Havas’ media operations are integrated into MPG Canada. MPG’s Gingras, Johnson promoted to co-lead agency, while Media Contacts’ Williams also gets promoted.
Roots dresses up with Douglas Coupland
It’s the artist’s first foray into fashion – a new line called Canada Goes Electric will launch on a Roots Facebook pop-up shop, promoted through online media channels to the literary crowd as the retailer attempts to bolster its online marketing and sales.
Sympatico launches World Cup app, microsite
The portal launches the Soccer Fans 2010 site and iPhone app, with ad opps to reach footy-mad Canadians.
Cup final captures 4 million on CBC
Wednesday’s game delivers the biggest audience ever for a US vs US team matchup, while ratings stateside are the highest since 1974.
Ad revenue up for magazines in 2009
Revenue from advertising rose by more than $5 million despite a drop in subscription and newsstand sales according to Masthead magazine’s annual roundup. Chatelaine remains top of the list.
Telus eco-activates its Luminato sponsorship
The telco will unleash 12 branded and newly redesigned EcoCabs – complete with iPhones – in the downtown core to promote its sponsorship of Toronto’s Luminato arts festival.
Juniper Park rules the Effies
The agency wins six silvers, helping its client, Frito-Lay US, become the most awarded marketer on the night.
Days Inn books road trips with mom
The hotel chain is zeroing in on the female demo this year with a Summer Road Trip microsite that is promoted in and contributed to by Chatelaine, Today’s Parent and CanadianParents.com.
Porter flies high: Media Monitors radio rankings, May 31 to June 6
The regional airline once again tops the Toronto list, while perennial radio advertisers Hydro Quebec and Alarm Force lead Montreal.
