Jonathan Russell
TD Coliseum names Asahi Canada as founding partner
Partnership includes a members-only House of Peroni lounge and next-gen touchless and self-serve technologies.
AOY 25: How Starcom, Cossette and Initiative are pushing Media forward
Here is a look at what made these agencies stand out in 2025.
AOY 25: Initiative is a media agency that thinks like a creative
The IPG Mediabrands agency won a Media Silver at the 2025 AOYs last week.
The big winners at strategy’s 36th Agency of the Year awards
Starcom, Cossette Media and Initiative topped the Media category.
Media Leader of the Year nominees revealed
The winner will be announced at the 2025 Media Innovation Awards (MIAs) on Nov. 26.
Introducing the 2025 Media Innovation Awards shortlist
Winners will be announced at a gala affair on November 26.
Ad Standards introduces Code for Responsible Gaming Advertising
The initiative was developed by the Canadian Gaming Association in partnership with the industry.
Tinder marks first foray into XM, OOH in Canada
“Wanna Flirt?” campaign was also the dating app’s first execution across Toronto and Montreal in both English and French.
Mondelez makes major move in Quebec with Habs partnership
The integration with the Montreal Canadiens includes media, retail activations, in-arena experience and charitable initiatives.
Hearing Loss Clinic uses striking visuals for high-traffic OOH placements
The campaign is appearing across Alberta and B.C. and includes print and social media ads.
Canadian NHL fans most likely to watch on live, linear TV: Vividata
The annual study breaks down hockey fans by team, market – and passion.
Dr. Squatch turning Ontario, Alberta and B.C. into ‘Mandlandia’
Spots starring Reacher’s Alan Ritchson will appear on YouTube, Meta, TikTok and CTV via Amazon Prime Video.
Pizza Hut Canada’s new app key to brand’s digital transformation
To drive adoption, the app is being promoted through a digital-first, multi-channel campaign – and includes free pizza.
IPG Mediabrands looks at how brands can navigate noisy media landscape
Annual report highlights tailored media, re-sorted social, impulse economy and AI in deployment.
Heinz Canada boosts spend to drive brand recognition across social, OOH
The brand’s global campaign, ‘Looks Familiar,’ also includes a partnership with Uber Eats.
