ZenithOptimedia signs new ZED president
The media agency’s digital division, ZED, is now helmed by Veronica Holmes, former VP, portal content and strategy at Sympatico.ca.
Branded content: low-risk investment, murky return?
Execs from three mediacos that specialize in branded content – CTV, Marblemedia and Frantic Branded Content + Commercials – discuss ROI at the Branded Content Summit in Toronto.
Ford dealers lead Montreal: Media Monitors Radio Rankings, May 24 to 30, 2010
Canadian Tire leads Toronto’s radio buy rankings from last week and hits the #3 spot in Montreal.
G(irls)20 Summit holds online ‘Change Room’ chat
An extensive viral campaign engaged young women who want to discuss global poverty and health concerns before the (male-dominated) G20 Summit in Toronto this month, explains CEO of Veritas Communications, Beverley Hammond.
MTV Canada: Movie Award tie-ins, new VEVO deal
The teen-friendly CTV channel announces Canadian brand integrations for the US-based MTV Movie Awards, including Starbucks and Blackberry. Also announced: Much MTV Group to handle Vevo sales in Canada.
Radio generates $1.5 billion in revenues during recession
The CRTC released a financial summary for Canada’s commercial radio stations yesterday, revealing profits down 5.2% from the previous year.
Transmedia tales lead Understanding Youth
The strategy magazine-hosted conference featured big-picture speakers such as Dr. Adam Klein, who argued that non-linear media strategies are imperative for reaching today’s youth.
Blog: CTV’s gold-medal presentation
MiC guest blogger Valerie McMorran of Starcom wraps up the Canadian upfronts with her review of the CTV pre-party presentation at the Masonic Temple in Toronto.
Xbox Live shares points for charity
Microsoft has launched a ‘Mission 4 Miracles’ campaign with in-game advertising that encourages players to donate points to the Children’s Miracle Network.
Blog: Canwest upfronts: A gleeful launch
MiC guest blogger Valerie McMorran of Starcom shares her experiences at the Canwest upfronts yesterday at the Scotiabank Theatre in Toronto.
Ben & Jerry’s skates into print, cinema
In its biggest media push in Canada to date, Ben & Jerry’s will promote its support of grassroots hockey programs via its new flavour, Caramel Hat Trick.
CTV’s fall sked packed with reality, comedy
Last year’s TV headline-makers Conan O’Brien, Paula Abdul and Simon Cowell all find a home on CTV’s new schedule released this morning. Dennis Dinga of UM Canada gives his take on the scheduling.
Rogers throws its hat into the primetime ring
The broadcaster revealed its fall lineup yesterday with five new dramas, four of which have either the name Bruckheimer or Abrams in the credits.
Blog: Singing, dancing and drama at Rogers’ upfront
MiC guest blogger Valerie McMorran of Starcom shares her experience at Rogers’ fall TV presentation at the Canon Theatre in Toronto on Wednesday.
Abcon gets artsy
The media company is unveiling a new billboard at Yonge and Lawrence in Toronto that uniquely combines art and advertising.
