Global goes big for drama
The broadcaster unveiled five new dramas for fall, telling the media assembled that all of its primetime shows will be available online and on VOD this year. ZenithOptimedia’s Florence Ng weighs in.
Spotted! Febreze catches eyes, tempts noses
The P&G brand envelopes Metro Toronto newspaper in die-cut, glossy wrap with scratch ‘n’ sniff fragrance.
Mercedes-Benz flies high in print
The luxury car brand has let loose a multi-platform media campaign behind its flashy new SLS AMG.
Astral to launch Playhouse Disney ‘en francais’
French-speaking Canadians will soon have a TV playhouse of their own with a new francophone Playhouse Disney channel. Limited online ad opps are available.
Stephen Leps leaves Film Jury at Cannes
The former Zig CD has left the agency for a firm in Chicago, and will be replaced on the jury by Alan Gee.
Lavalife and Dentyne get fresh
The dating site and the gum brand team up to match singles with their most compatible kisser in this integrated online promotion.
WWF pins it to Canadians
The registered charity launches ‘Pin it for the Planet,’ a multimedia campaign to promote its environmental conservation mandate.
Grey’s doctors the top spot
The medical drama takes top spot for the week with over three million viewers, while CTV’s Big Bang Theory slides in at second place.
Global celebrates Mroczkowski hire with TO campaign
The Canwest channel is promoting its new Global Toronto News Hour co-anchor Anne Mroczkowski – formerly of Citytv – with a local multimedia campaign.
West 49 sweetens up skateboarding
The action sports retailer will soon launch a national media campaign in support of its marquee fall event, the West 49 Take the Cake skateboard contest. Sponsorship opps still available.
Loblaw trucks BBQ menu across Canada
The grocer has launched a 57-city national tour to promote its summer Insider’s Report menu with big-rig grills and ice cream on wheels.
CBC sticks with tried and true
The new comedy Men with Brooms and a factual show fronted by design guru Debbie Travis are the only new additions to pubcaster’s fall lineup.
Rogers beefs up online on-demand
The broadcaster has taken its online VOD out of beta and into the mainstream and announces a cross-platform content deal with the CBC. An On Demand Mobile product is in the works.
Manitoba surprises with UnexpectedTV.com
Tourism org Travel Manitoba has released a multimedia campaign with Frantic Films, focusing on things that might surprise those who have never been.
Astral goes EZ on Ottawa
The newly rebranded mediaco celebrates by launching a new female-targeted radio station in Ottawa. Ad opps are sponsorship-focused.
