Spotted! Nintendo plays in Yonge-Dundas Square
The gaming co launches its much-anticipated new Super Mario title with an interactive event in downtown Toronto – complete with an appearance by the overall-wearing man himself.
Future Flash 2010: It’s a wrap
The ICA event wrapped yesterday, covering two days of big-picture thinking with media highlights that included location-based event marketing, mobile replacing mass media and why Google is so gosh-darn rich.
Soccer Draw: CIBC, Yahoo!, Umbro get in the game
CIBC is bolstering its sponsorship of CBC’s TV coverage of the FIFA World Cup by going mobile, Yahoo! builds a digital home for its soccer content and Umbro Canada launches a soccer newsletter.
FedEx delivers at the top: Media Monitors radio rankings, May 10 to 16, 2010
Hydro-Quebec moves up four spots to fourth place in this week’s Montreal radio ad buy rankings.
NYC Upfronts: The CW dazzles
MiC guest blogger Helena Shelton of PHD takes us into CW’s world of the hot, young and famous as the network debuts its fall lineup.
The Montreal Science Centre talks about sex, baby
A new campaign developed by Cossette touts the fun that can be had learning about the science behind sex.
W Network designs new series with Ty Pennington
Interior design amateurs will have 48 hours to duel it out in a new show, Inside the Box with Ty Pennington, which is looking for a sponsor.
Juicy Couture targets fashion-conscious
The LA clothing and accessories brand is opening its first Canadian store in Toronto this week, and the print, digital and OOH media plan is about dressing up its branding message, explains a media planner.
Future Flash 2010: Crawley on Globe relaunch
In his opening remarks at the ICA event, Globe and Mail publisher and CEO Phillip Crawley says a redesign of the paper will be unveiled Oct. 1. and a Globe iPad app is on the way.
eBay Canada shops and shares
A ‘Brilliant Buyers’ campaign asks eBay consumers to tell the story of their favourite buy with the aim of increasing participation in new categories among its loyal shoppers.
NYC Upfronts: CBS
MiC guest blogger Helena Shelton of PHD shares the low-down on the CBS upfront presentation: A better economy means five new shows – including a remake of Hawaii Five-O – and some ‘bold schedule moves.’
Xbox’s Alan Wake creeps out with OOH
The launch campaign for Microsoft Xbox’s new game Alan Wake focuses on creepily-themed OOH in Toronto – designed to draw in non-gamers to its X-Files-esque mystique.
Granville Island Brewing knows the West Coast
The new campaign for Canada’s oldest microbrewery pays tribute to activities for West Coasters in the know.
ING Direct asks: what is value?
A new downtown location acts as an invite for passersby to go online and nominate local businesses who offer great value – Toronto’s Ms. Lube and Curbside Cycle are featured thus far.
Edmonton’s blue bins sing recycling’s praises
A unique media execution by the City of Edmonton has motion sensor-activated blue bins that preach the virtues of savvy recycling to multi-family home dwellers.
