Come Dine with Me comes to Canada
Corus’s W Network is ordering 40 episodes of the series that pits amateur hosts against each other.
Coors Light can’t confirm or deny Golf Experience
The contest is no longer housed online but the bulk of the media is still digital video in Molson’s annual Coors Light Golf Experience promo.
Home Depot rises to the top: Media Monitors radio rankings, April 26 to May 2, 2010
The Government of Quebec was Montreal’s top radio ad buyer for the week.
Swiss Chalet celebrates the sauce
A Dip ‘n Win in-store gaming promotion is bolstered by a social and traditional media push that focuses on consumers’ favourite ingredient – the sauce.
MiC Editor’s Pick: Call me Hit-Girl, I’m in for Superhumans
History in the US has green-lit a new reality series hosted by comic book legend Stan Lee called Superhumans – and we’re betting the ‘characters’ are going to be a lot more interesting than Billy the Exterminator.
The Score teams with t.o.night
The new partnership includes The Score content and branding on the sports pages of the free daily commuter paper, along with cross-platform promotion.
As Robertson takes top TV gig at Shaw, Murphy steps up at Corus
Paul Robertson’s new gig atop Shaw Global’s assets makes him the most interesting man in Canadian TV, and Doug Murphy fills his shoes at Corus.
Two Oceans sails on prime time
The South African wine has launched a rebranding campaign that it hopes will allow Two Oceans to gain an edge in the competitive inexpensive-wine market.
Al Jazeera launches in Canada
The international news network is now available on three channels across Canada, carried by Bell TV, Rogers and Vidéotron. Al Jazeera English is also set to open a Toronto bureau this summer.
Rona does it right, again
The DIY retailer launches phase two of its ‘Doing it Right’ campaign today, with three new TV spots and a focus on its eco products.
Kia doesn’t get Lost in online buy
A five-month online sponsorship of Lost has resulted in high traffic to the brand’s website as fans flock to catch up on the final few episodes of the hit TV show.
Next Media Stars: Natasha Stevens
OMD’s Natasha Stevens is the first of strategy magazine’s nominees for its 2010 Next Media Star awards. Find out how she became a high-flyer at the agency thanks to her airport expertise.
Showcase to play Endgame
The Canwest channel has green-lit the one-hour drama about a crime-solving chess champion.
Survivor still kicking on the top
American Idol is in second place on Tuesday night, trumping Glee by about half a million viewers.
Shaw to acquire 100% of Canwest TV
The mediaco announced this morning that it has entered into agreements to acquire all of Canwest’s television business in a move that ends its dispute with Goldman Sachs.
